MGT491 Mid Term Flashcards
(193 cards)
System 1 thinking refers to:
a. Our intuitive system, which is typically fast, automatic, effortless, implicit, and emotional
b. Reasoning that is slower, conscious, effortful, explicit and logical
c. a single system whose sole function is to control our cardiovascular functions
d. none of the above
A
Which was of the following is NOT one of the primary steps in the PrOACT method of decision making?
a. Define the problem
b. Identity the objectives
c. Assess the emotional factors in the decision
d. Generate alternatives
e. Rate each alternative on each objective
C
What are the steps in PrOACT
Problem Objectives Alternatives Consequences Tradeoff
What part of PrOACT is when you carefully and be sure to state your decision problem carefully
Problem
What part of PrOACT is when the decision is a means to an end, you want to ask yourself what to accomplish in making this decision
Objectives
What part of PrOACT is when the response the different choruses of action you have to choose from, and think creatively in order to specify all possible alternatives
Alternatives
What part of PrOACT is when you make sure understand the outcome of each alternative
Consequences
What part of PrOACT is because objectives frequently conflict with one another
Trade offs
What is an intuitive system, fast, automatic, effortless, implicit, and emotional.
Most decisions made using this system
System 1
What is the reasoning that is slower, conscious, effort, explicit, and logical
System 2
- Detecting the one objective is more distant than another
- Orient to the source of a sudden sound
- Detect a hostility in a voice
- Drive a car on an empty road
System 1 Activities
- Brace for the starting gun in a race.
- Look for a woman with white hair.
- Telling someone your phone number
- fill out tax Form.
- Compare two washing machines for overall value
System 2 Activities
What is the idea that in decision making, rationality of individuals ins limited by the information they have, the cognitive limitations of their minds, and the amount of time they have to make decision.
Bound Rationality
Most people are only partly rational, and emotional.irrational in remaining part of their action
Boundly rational agents experience limited information and solving complex problem in processing
Herbert Simon
What is not
- optimization under constraints
- irrationality
Bounded Rationality
What it is:
*simple heuristic decision tools that are specific and effective in certain environments.
Fast, Frugal, and accurate decision rules.
Process by which we use to make decisions
- Fast
- not hard decisions
Bounded Rationality
What is a decision-making strategy that attempts to meet an acceptability theirs hold. This contracted with optimal decision making, an approach hat specifically attempts to find the best options available. May often be optimal if the costs of the decision-making process itself, such as cost of obtaining complete information, are considered in the outcome calculation.
Satisfice
What is it when if everyone in every organization were completely rational, they would not always make the best decision.
satisficing
What is a given the time, effort , and expense that must go into the process of generating and evaluation alternatives, and the decision-making process within manageable bounds and stops the process when an acceptable solutions have been identified.
Satisficing
In the context of bounded rationality, the term satisfice is defined as:
a. A decision maker will continue to search for the best solution and will not stop until she is satisfied that best solution has been found
b. Decision makers are often willing to forgo the best solution in favor of one that is acceptable or reasonable
c. Satisfice is research term used to measure how satisfied a decision maker is with a decision after the decision has been made.
d. Both A and C are correct
B
What is mental capacity, time, attention, information/knowledge
Bounded rationality
The fact that heavy advertising of a company’s or a product’s name on billboards and in the media makes that name stick in people’s memory as bearing high quality is an example of what bias?
a. Insensitivity to base rates.
b. Retrievability.
c. The conjunction fallacy.
d. Ease of recall.
E
What is when assessing the likelihood of events, individual, tend to ignore base rate.
insesitivity to base rates
What is an individuals are biased in their assessment of the frequency of event based on how their memory structures effects the search process.
Retriebability