MICE 1 Flashcards
(25 cards)
What does the acronym MICE stand for?
Meeting, Incentives, Convention, Exhibition
What type of event is organized to reward individuals who meet or exceed sales or production goals?
Incentives
What is a smaller, participatory meeting designed for discussion and problem-solving called?
Conference
Which event gathers individuals primarily for educational sessions, discussions, or socializing and includes exhibits?
Conventions
What term refers to the public display of products or promotional materials, particularly in Europe?
Exhibition
What is larger in scale than an exhibition and usually consists of a vast public display of goods and services?
Exposition
What term describes an occurrence or activity designed to enhance interest in a destination?
Event
What is the primary driving force behind the growth of the MICE industry?
The need to communicate with one another face to face
Name the four major components of the MICE industry
Planners and groups, host facilities, services and exhibitors
What type of planner works exclusively for a corporation?
Corporation meeting planners
Which planner contracts their services to both corporations and
associations?
Independent meeting planners
Which component of the MICE industry provides lodging and meeting rooms for attendees?
Host facilities
What term refers to individuals or organizations providing support services such as transportation or entertainment for MICE events?
Services
What term is used for individuals who introduce products during MICE events, contributing to the revenue of the industry?
Exhibitor
Where was the first full- fledged convention center in Southeast Asia established?
Manila, Philippines
In which year did Manila open its first major international convention center?
1976
Which industry is credited with the introduction of jet airplanes that revolutionized MICE-related travel?
Airline industry
What segment of the hospitality industry adapted its services and became key in hosting conventions?
Lodging industry
What type of centers expanded in terms of exhibition space and facilities to accommodate conventions and trade shows?
Convention center
Which associations have grown rapidly since 1980, with the number of bureaus doubling since that time?
Convention bureaus
What has replaced the “business only” appearance of modern conference centers?
Convention
What kind of equipment has given meeting planners more flexibility in creating innovative presentations?
Meeting technology
What service became necessary for managing complex MICE events, including hotel reservations, transportation, and banquets?
Ground arrangement
What city is recognized for pioneering the international
Manila
