Mice Flashcards
(30 cards)
Things that happen around you.
Event
Natural happening in your daily life.
Ordinary Events
With specific purpose, number of attendees and so on.
Special Events
Elements of special Events
5W’s and 1H
What
Why
Who
When
Where
How
Organized by and for friends and family?
Personal Events
Organized to improve the productivity?
Corporate Events
Gathering of the members of a community?
Community Events
What is MICE?
Meeting
Incentives
Congress
Convention
Conference
Exhibition
Gathering of people to discuss a set of AGENDA?
Meeting
Gathering of people members of the SAME ASSOCIATION?
Congress
–International/National meeting
–Include exhibition
Convention
SCHOLARLY gathering to discuss issues or problems.
Conference
Tool to ENCOURAGE employees
Incentives
SHOWCASE of new product information and service for PR sale and Marketing?
Exhibition
Two types of Exhibition
Customer
Trade
Also known as consumer exhibitions or public exhibitions, are events where businesses and organizations showcase their products or services directly to the general public or target customers.
Customer
Also known as trade shows or B2B (business-to-business) exhibitions, are events where businesses and industry professionals gather to showcase their products, services, and innovations to other businesses within their industry.
Trade
Showcase goods, service,or innovation.
Exhibition
Cover wide range of topics, focus on variety of subjects, industry or themes
Exposition
Head organizer/promoter
Exhibition Manager
Company/business person who RENTS boothspace.
Exhibitor
Subdivides a huge empty space into smaller space.
Local 2x2m
International 3x3m
Booth Contractor
Rough floor Marketing market to discuss indicate boundaries
Raw Exhibition Space
White enclosure of an exhibition space
Shell Exhibition Space
