Mice

Question 1

MICE

Answer 1

Meeting , incentive, convention , exhibition

Question 2

General term that refers to the gathering of people to discuss a set agenda or do a particular activity

Answer 2

Meeting

Question 3

A tool to encourage employees to increase sales or provide solutions

Answer 3

Incentive

Question 4

Categories of meeting

Answer 4

• symposium
• workshop
• forum
• retreat
• clinics

Question 5

formal meeting, normally scientific in nature

Answer 5

Symposium

Question 6

comprises a large degree of small-group interaction and sharing of knowledge, skills and experience

Answer 6

Workshop

Question 7

is where a moderator and a panel of experts, perhaps with opposing views, discuss and debate on a particular problem or issue.

Answer 7

Forum

Question 8

gathering of a small group of participants, usually in a remote location.

Answer 8

Retreat

Question 9

offers specific training on a particular issue to the small group.

Answer 9

Clinics

Question 10

which is used interchangeably with congress, refers to a large national or international meeting.

Answer 10

Convention

Question 11

showcases new products, services, information, or promotional materials mounted for the purpose of public relations, sales, and marketing

Answer 11

Exhibition

Question 12

targeted to specific clientele or members of a common or related industry and could be closed to the public completely or initially

Answer 12

Trade show or trade fair

Question 13

Open tovthe public that are offered mostly for the purpose of direct sales or promotion to end users.

Answer 13

Public or Consumer shows

Question 14

the head organizer or promoter of an exhibition. Is responsible for managing the exhibit finance, sales of exhibit space, and operation.

Answer 14

Exhibition manager

Question 15

the company or business person who rents the booth space from the exhibition manager to showcase the exhibitor’s products and for other purposes

Answer 15

Exhibitor

Question 16

subdivide a huge empty exhibit space into smaller spaces which the exhibitors are going to rent

Answer 16

Booth contractor

Question 17

a “raw space” or floor with rough markings just to indicate the boundaries and size of your rented space in the exhibition hall.

Answer 17

Raw exhibition space

Question 18

an exhibition space with a white enclosure called “shell.” The shell gives a uniform look and somehow, makes the ambiance common in all trade shows

Answer 18

Shell exhibition space

Question 19

indicates the name of the exhibitor or the purpose of a service desk.

Answer 19

Fascia board

Question 20

a book of instructions and information for exhibitors regarding the exhibit venue and services offered by the official booth contractor

Answer 20

Exhibitor manual

Question 21

commonly understood as an occurrence; something that happens. The outcome could be planned and unplanned.

Answer 21

Events management

Question 22

defined as “a unique moment in time celebrated with ceremony and ritual to satisfy specific needs”

Answer 22

Special events

Question 23

Two kinds of events

Answer 23

• ordinary events
• special events

Question 24

Types of events

Answer 24

• according to purpose
• according to the number of participants
• according to frequency
• according to impacts

Question 25

The C’s of events

Answer 25

- Celebrate - commune - convene - commerce

Question 26

This event is classified to bring people together. to perform rituals or ceremonies as required by religion, culture or society.

Answer 26

Celebrate

Question 27

strengthen bonds of friendship and restore relationships.

Answer 27

Commune

Question 28

to share and pass on knowledge among peers and colleagues. Main purpose is to educate, examples of this event are meetings, conferences and conventions.

Answer 28

Convene

Question 29

to market and promote product offerings

Answer 29

Commerce

Question 30

Are events which are expressly targeted at the international tourism market

Answer 30

Mega events

Question 31

events are designed to increase the appeal of a specific tourism destination or region

Answer 31

Hallmark

Question 32

Has a capability to attract a large number of visitors to the locale thus attracting media coverage and has economic benefits.

Answer 32

Major events

Question 33

Targeted mainly local audiences and may appeal to local communities or a selected group of people.

Answer 33

Minor events

Question 34

Trends

Answer 34

- virtual event - content

Question 35

a direct economic impact, which is equivalent to the “new” money that visitors or outsiders bring and this money is circulated through spending in the local economy.

Answer 35

Multiplier effect

Question 36

Impact of MICE

Answer 36

- social and cultural impact - political impact - environmental impact - technological impact - economic impact

Question 37

involve a shared experience, and may give rise to local pride, validation or the widening of cultural horizons

Answer 37

Social and cultural impacts

Question 38

long been recognized by governments, and often include increased profile and benefits to the host community.

Answer 38

Political impacts

Question 39

a trend internationally to use environmentally friendly practices within the convention and meeting industry.

Answer 39

Environmental impacts

Question 40

the impact has been felt not only in the area of the equipment used to present conference data and information, but also in the provision of different styles of conferences through the use of video conferencing facilities

Answer 40

Technological impacts

Question 41

serve as catalysts for urban renewal, and for the creation of new tourism infrastructure that bring economic benefits to their communities

Answer 41

Economic impacts