Micro 2/6 1st year Flashcards
(56 cards)
demand
willingness and DESIRE to purchase a product at a given price
effective demand
willingness and ABILITY to purchase a product at a given price
marginal utility
the amount of utility gained from purchasing an extra unit of good
law of diminishing marginal utility
the utility gained from extra units of a good is lower when you have many units already
law of demand
as price increases (Y axis), demand decreases (X-axis)
=(inverse relationship)
2 exceptions to the demand curve
Veblen goods- consumers may think higher prices mean better quality, so if price goes up so does demand
Speculative goods- price increase may mean investors invest in hopes the price continues to go up
what’s an outwards shift
when more of a good is being demanded at each and every price than before
what’s an inwards shift
when less of a good is being demanded at each and every price than before
what causes movement along the demand curve
price changes
what are 4 causes of demand curve shifts
- marketing/fashion
- changes in price of a substitute good
- changes in price of a complementary good
- changes in real income
what is a substitute good
if the price of good X increases, the demand for good Y increases (normal and inferior goods)
what is a complementary good
if the price of good X increases, demand for good Y decreases (printer and ink)
what is a real income change in relation to demand
the amount of purchasing power consumers have affects demand for all products
what’s the demand of a normal good in relation to incomes
demand for normal goods increase when incomes increase
what’s the demand of an inferior good in relation to incomes
demand for an inferior good decreases when incomes increase
what does an elasticity measure
the responsiveness of a variable to changes in another variable
what does price elasticity of demand measure
the responsiveness of demand to changes in price
formula for PED
proportionate change in Qd / proportionate change in P
what values are perfectly elastic
negative infinity to infinity
what range of values are elastic demand
PED<-1 and PED>1
what range of values are inelastic demand
-1<PED>1</PED>
what value is perfectly inelastic
0
what values are unit elastic
-1 and 1
what does income elasticity of demand measure
the responsiveness of demand to changes in income