Micro Flashcards
(305 cards)
Total revenue
P x Q
How much money a firm receives in total from sales
Average Revenue
P/ TR ÷ Q
What a business receives on average from each sale.
Marginal revenue
change in TR ÷ change in Q (only use if quantity goes up by more than 1)
The additional revenue a firm makes selling 1 extra unit
If MR = + (TR) (elasticity of demand)
TR increases
demand is elastic
if MR = 0 (TR) (elasticity of demand)
TR stays the same
demand is unitary
if MR = - (TR)
TR decreases
demand is inelastic
decreasing price will (TR)
increase TR
increasing price will. (TR)
decrease TR
^ TR =
v P x Q ^
Demand = elastic
MR = +
v TR =
^ P x Q v
Demand = inelastic
MR = -
Allocative efficiency
Welfare is maximised
MC = AR
(Mary Can’t Allocatively Run)
Productive efficiency
Average cost at its lowest
MC = AC
(Mary Cant Analyse Corners)
X inefficiency
when as firm is producing above its average cost curve for a given level of output
dynamic efficiency
how changing technology improves a firms output potential over time
to be dynamically efficient a firm needs
supernormal profit
so it can invest its supernormal profit in R+D
the 5 different market structures
- monopoly
- perfect comp
- monopolistic competition
- oligopoly
- monopsony
How to calculate the n-firm concentration ratio
identify the 4 largest firms
add up market shares of these 4 firms
answer is concentration ratio of the 4 firms
monopoly assumptions
only 1 firm
profit maximiser
high barriers to entry
barriers to entry are
legal barriers sunk costs economies of scale brand loyalty anti competitive practices
legal barriers
stops new firms using incumbent firms ideas (stealing ideas)
patent
copyright
trademark
sunk costs
the money can’t be recovered if a firm leaves the market
advertising
specialist machinery (no on else can use it)
what doe high sunk costs mean? and what does this mean for new firms
increased cost of failure
deters new firms
economies of scale
internal economies of scaled used by big firms to reduce their long run average costs.
what do economies of scale allow monopoly to do
keep costs and prices low so small firms can’t compete with their low prices