Micro Economics Flashcards
Learn all definitions and diagrams. (57 cards)
What does MICRO ECONOMICS explain ?
Micro economics explains how markets work and the economic decisions made by individuals, households, business firms, industries and units of government.
What is Demand ?
Demand is the amount society is willing and able to buy at a set price at a given point in time.
How can the relationship between price and quantity be shown ?
Using a demand curve.
What are the determinants of demand in the market ?
The price of the good – movement
Consumer income – Shift the curve (parallel up or downwards)
Prices of other goods and services – Shift the curve (parallel up or downwards)
Consumer tastes and fashion – Shift the curve (parallel up or downwards)
Other factors e.g., advertising– Shift the curve (parallel up or downwards)
What is the equation for quantity demanded ?
qd = f (p,y,p of other goods/services, consumer tastes, all other factors)
where gd = quantity demanded
f = function of
p = price
y = consumer income
What are the two types of normal goods ?
Necessity goods – Foods/Drinks/Clothing
Luxury goods – Cars/Holidays
What is an inferior good ?
One where demand decreases when income increases. (Own brand, value brand)
What are the factors of production ?
- Enterprise (money)
- Land (Space)
- Labour (workers)
- Capital (machinery)
What is Ceteris paribus ?
The assumption that all factors are held constant except one.
What are the two reasons why more is demanded as price falls in the demand curve ?
The Income effect - the consumer can maintain the same consumption for less expenditure; effectively increases real income.
The substitution effect - The more substitutions there are in the market and the lower the cost/inconvenience of switching, the bigger the substitution effect is likely to be
What is joint demand ?
Joint demand is when demand for one product is positively related to demand for a related good or service.
What is composite demand ?
Composite demand exists when goods have more than one use, and so an increase in the demand for one product leads to al fall in supply of the other.
What is derived demand ?
Derived demand is the demand for a factor of production used to produce another good or service.
What is the Law of Demand ?
The principle that all other things being equal, when the price of a good or service decreases, the quantity demanded increases and vice versa.
What is opportunity cost ?
The cost of any choice measured in terms of the next best alternative foregone (sacrificed)
How do you calculate the price elasticity of demand ?
% Change in demand / % Change in price
What is the price elasticity of demand (PED) ?
Measures how quantity of demand reacts to change in price
What is elastic demand ? What does the graph look like ?
PED > 1% - If there is a large change in price there should be a large change in quantity of demand - The line is relatively flat (Demand curve).
What is inelastic demand ? What does the graph look like ?
0 < PED < 1 - When price increases demand doesn’t increase by a lot. The line is vertical and slightly angled towards the right (Demand curve)
What is perfectly inelastic demand ? What does the graph look like ?
PED = 0 - When price changes there will be no change in demand (its unresponsive) - The line is completely straight vertical (Demand curve)
What is perfectly elastic demand ? What does the graph look like ?
PED = INFINITE - a fall in price leads to an infinite level of demand (If price changes then demand will drop to 0) - The graph is a straight vertical line from p1.
What is unit elastic demand ?
Percentage change in price leads to equal percentage change in demand.
What factors affect price responsiveness ?
- Availability of substitutes
- Income spent on goods. (If the price of cheap goods increases, demand would not change as much)
- Time period
What is revenue ?
Money obtained from selling a good without factoring in price to make it.