Mid- Term Flashcards
(26 cards)
Who defines pop culture?
the public/ people
Define pop culture?
constant process of producing meanings of and from our social experience
Four areas of culture?
elite(high)
popular (kitsch)
mass (LCD)
folk (authentic)
High/ elite culture
- those elements to sophisticated for the mass media
- Ex: opera, museum
Folk culture
culture produced and practices that have developed over time within a particular community or identified group
- passed from one generation to another
Pop culture
folk: authentic culture becomes mainstream
left over from high culture
WHAT IS MASS CULTURE IS NOT ALWAYS POP CULTURE!
audience meaning
popular & mass culture audience makes meaning to the mediated message
Blurring of lines
- blurring of high and pop
- all levels are distorted; contain snobbery and/or prejudice
4 main characteristics
- produced by culture industries
- profit driven
- pervasive
- provides a social function
hegemony
predominant influence or authority over others
Economic culture function
the power structure produces the resources from which the people choose
culture function
people make meaning out of resources they choose that are relevant to their everyday life
The power of images
- creating a myth of our time
- storyteller select images that everyone evoke emotions, want you to create new myths
Coffee as pop culture
- social practice
- drug-caffiene
- pleasure
- globalization
words & signs
words are signs of meaning
- significance defined by culture beliefs & social convention
Icons as symbols
- textless
- memorable & unique
- connect with quality
- replace even displace
- reflect societal rules
- corporate symbols
- cyber culture
Media Literacy:
media messages are constructed
-who created , why, when was it created
- who is the target audience
-
Media Literacy:
each media message is different
-has different characteristics
- how is the media construct
(what technique features used)
Media Literacy:
media messages are produced for particular purpose
- often profit driven
- who owns profit from and pays
- media are business,how media content is targeted
Media Literacy:
media messages have embedded values & points of view
- what is the point of view
- analyze the point of view expressed
Media Literacy:
people understand some messages differently
- based on different skills
- analyze how others interpret
media messages can
Effect attitudes and beliefs behavior & democratic process
Media Function
- to inform: news survelliance
- to educated: storytellers
- to entertain: storytellers
- to influene: ads & propaganda
- to make money: support economic system
Media Contant
-reflect/ express dominant ideologies
and social values
- reinforces/ perpetuates status quo
