midterm 1 Flashcards
(204 cards)
opportunity costs
the true cost of something is the next best alternative you have to give up to get it
consequence of choice in relation to next best alternative
scarcity
resources are limited and any resource spent on pursuing one activity leaves fewer resources for another
economic surplus
total benefits-total cost
assesses how much a decision has improved well being
cost benefit principle
costs and benefits are the incentives that shape decisions.
before making a decision you should evaluate all costs and benefits and pursue only if benefits are greater than costs
willingness to pay
quantifies costs and benefits, “what is the most I am willing to pay for this”
sunk cost
cost that has been incurred and cannot be reversed
good decisions ignore sunk costs. they occur with every choice
ppf
illustrates alternative outputs
marginal principle
decisions about quantities are best made incrementally.
rational rule
if something is worth doing keep doing it until marginal benefits equal marginal cost. maximizes economic surplus
interdependence principle
best choice depends on other choices, choices others make, developments in other markets, and future expectations. when these change the best choice may change
4 types of interdependence
dependencies between individual choices
dependencies between people/business in the same market
between markets
through time
gains from trade
extra output from rearranging according to comparative advantage
absolute advantage
ability to do a task using fewer inputs
who should do a task
person with lowest opportunity cost
comparative advantage
ability to do a task at lower opportunity cost
how to determine who has comparative advantage
determine how long the task would take each person
convert to opportunity cost (calculate how much of an alternative good you could produce
evaluate who can produce each good at lowest OC
specialization
focusing on task that you have lowest opportunity cost in
internal market
markets within a company to buy/sell scarce resources
knowledge problem
knowledge needed to make a good decision is not available to decision maker
individual demand curve
plots the quantity of an item that someone plans to buy at each price
quantity demanded is higher when
price is lower
market demand curve
total quantity of a good demanded by the market across all potential buyers at each price
market demand
sum of quantity demanded by each person
4 steps to finding market demand curve
1) survey customers asking the quantity they will buy at each price
2) for each price, add up total quantity demanded by each individual at that price
3) scale up that quantities demanded by survey respondents so that they represent the whole market
4) plot total quantity of goods demanded by market at each price