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COMM 105 - Mass Media (Eastern University) > Midterm > Flashcards

Midterm Flashcards

1
Q

Herbert Gans news characteristics (1)

A

Capitalism

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2
Q

Herbert Gans news characteristics (2)

A

Small-town pastoralism

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3
Q

Herbert Gans news characteristics (3)

A

Ethnocentrism

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4
Q

Herbert Gans news characteristics (4)

A

Altruistic democracy

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5
Q

Herbert Gans news characteristics (5)

A

Individualism

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6
Q

Herbert Gans news characteristics (6)

A

Moderatism

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7
Q

Herbert Gans news characteristics (7)

A

Social order

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8
Q

Herbert Gans news characteristics (8)

A

Leadership

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9
Q

Who invented the phonograph?

A

Thomas Edison in 1877

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10
Q

Who invented the gramophone?

A

Emile Berliner in 1888

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11
Q

Interpersonal Communication

A

Communication between two people

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12
Q

Intrapersonal Communication

A

Communication you have with yourself

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13
Q

Group Communication

A

Communicating with 2+ people

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14
Q

Mass Communication

A

When an individual sends messages to a large audience

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15
Q

Cognitive Dimension

A

Ability to intellectually process information communication by the media

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16
Q

Emotional Dimension

A

Understanding the feeling creates by media messages

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17
Q

Aesthetic Dimension

A

Interpreting media content from an artistic point of view

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18
Q

Moral Dimension

A

Understanding the value of the message.

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19
Q

Transmission Model (SMCR)

A

a dated model of one direction flow of messages

20
Q

Ritual Model

A

Media use is interactive ritual

21
Q

Publicity Model

A

Looks at how media attention makes a person important

22
Q

Reception Model

A

Looks at how audience members derive and create meaning out of media content

23
Q

Agenda Setting

A

Media tells public what to think about

24
Q

Cultivation Analysis

A

Mean world syndrome

25
Q

Social Learning

A

We extract key information from the situations we observe

26
Q

Synergy

A

A combination of effects that is greater than the sum of the individual effects

27
Q

Short Head

A

a large number of people interested in buying a limited number of products

28
Q

Long Tail

A

a limited number of people are interested in buying a lot of different products

29
Q

Pictographs

A

pictures painted on a rock or cave walls

30
Q

Ideographs

A

Abstract symbols that stands for a word or phrase

31
Q

Writing originates in Egypt or Mesopotamia

A

Approx. 3500 BC

32
Q

Approx. 2000 BC

A

Phonography begins

33
Q

1700-1500 BC

A

Alphabets developed

34
Q

3100 BC

A

Egyptians developed papyrus

35
Q

240-105 BC

A

Paper was developed by Chinese

36
Q

1455

A

Gutenberg develops movable metal

37
Q

Penny Press

A

Sold on the street for two cents

38
Q

1833

A

Benjamin Day’s idea The New York Sun

39
Q

Yellow Journalism (1)

A

The battle between Pulitzer & Hearst

40
Q

Yellow Journalism (2)

A

Popularized comics, including yellow kid

41
Q

1844

A

Telegraph message sent over wires

42
Q

1890s

A

Marconi develops wireless telegraph

43
Q

1905

A

Fessenden makes Christmas eve broadcast with voice

44
Q

1920

A

First radio station in Pittsburgh

45
Q

1922

A

BBC was created

46
Q

Death of social music

A

rise of the personal soundtrack

47
Q

LP

A

Long-playing record 23 minutes of music per side

COMM 105 - Mass Media (Eastern University) (1 decks)

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