Midterm

Question 1

Herbert Gans news characteristics (1)

Answer 1

Capitalism

Question 2

Herbert Gans news characteristics (2)

Answer 2

Small-town pastoralism

Question 3

Herbert Gans news characteristics (3)

Answer 3

Ethnocentrism

Question 4

Herbert Gans news characteristics (4)

Answer 4

Altruistic democracy

Question 5

Herbert Gans news characteristics (5)

Answer 5

Individualism

Question 6

Herbert Gans news characteristics (6)

Answer 6

Moderatism

Question 7

Herbert Gans news characteristics (7)

Answer 7

Social order

Question 8

Herbert Gans news characteristics (8)

Answer 8

Leadership

Question 9

Who invented the phonograph?

Answer 9

Thomas Edison in 1877

Question 10

Who invented the gramophone?

Answer 10

Emile Berliner in 1888

Question 11

Interpersonal Communication

Answer 11

Communication between two people

Question 12

Intrapersonal Communication

Answer 12

Communication you have with yourself

Question 13

Group Communication

Answer 13

Communicating with 2+ people

Question 14

Mass Communication

Answer 14

When an individual sends messages to a large audience

Question 15

Cognitive Dimension

Answer 15

Ability to intellectually process information communication by the media

Question 16

Emotional Dimension

Answer 16

Understanding the feeling creates by media messages

Question 17

Aesthetic Dimension

Answer 17

Interpreting media content from an artistic point of view

Question 18

Moral Dimension

Answer 18

Understanding the value of the message.

Question 19

Transmission Model (SMCR)

Answer 19

a dated model of one direction flow of messages

Question 20

Ritual Model

Answer 20

Media use is interactive ritual

Question 21

Publicity Model

Answer 21

Looks at how media attention makes a person important

Question 22

Reception Model

Answer 22

Looks at how audience members derive and create meaning out of media content

Question 23

Agenda Setting

Answer 23

Media tells public what to think about

Question 24

Cultivation Analysis

Answer 24

Mean world syndrome

Question 25

Social Learning

Answer 25

We extract key information from the situations we observe

Question 26

Synergy

Answer 26

A combination of effects that is greater than the sum of the individual effects

Question 27

Short Head

Answer 27

a large number of people interested in buying a limited number of products

Question 28

Long Tail

Answer 28

a limited number of people are interested in buying a lot of different products

Question 29

Pictographs

Answer 29

pictures painted on a rock or cave walls

Question 30

Ideographs

Answer 30

Abstract symbols that stands for a word or phrase

Question 31

Writing originates in Egypt or Mesopotamia

Answer 31

Approx. 3500 BC

Question 32

Approx. 2000 BC

Answer 32

Phonography begins

Question 33

1700-1500 BC

Answer 33

Alphabets developed

Question 34

3100 BC

Answer 34

Egyptians developed papyrus

Question 35

240-105 BC

Answer 35

Paper was developed by Chinese

Question 36

1455

Answer 36

Gutenberg develops movable metal

Question 37

Penny Press

Answer 37

Sold on the street for two cents

Question 38

1833

Answer 38

Benjamin Day's idea The New York Sun

Question 39

Yellow Journalism (1)

Answer 39

The battle between Pulitzer & Hearst

Question 40

Yellow Journalism (2)

Answer 40

Popularized comics, including yellow kid

Question 41

1844

Answer 41

Telegraph message sent over wires

Question 42

1890s

Answer 42

Marconi develops wireless telegraph

Question 43

1905

Answer 43

Fessenden makes Christmas eve broadcast with voice

Question 44

1920

Answer 44

First radio station in Pittsburgh

Question 45

1922

Answer 45

BBC was created

Question 46

Death of social music

Answer 46

rise of the personal soundtrack

Question 47

LP

Answer 47

Long-playing record 23 minutes of music per side