Midterm Flashcards
AI
A field developing intelligent machines and software that simulate human thought or work
Call to Action
An instruction that tells the customer what to do next
Google Trends
A free Google tool that lets people explore what citizens around the world are searching for on Google
Landing Page
The first page a visitor encounters when they go to a website
Mega-influencer
Influencers with 1 million or more followers
Nano-influencers
Influencers with 10,000 followers or fewer
Affordances
features or capabilities of a technology that help establish how we use it.
Culture
may be defined as the forms and systems of expressions that individuals, groups, and societies use to make sense of daily life, communicate with other people, and articulate their values. Culture is a process that delivers the values of a society through products and other meaning-making forms.
Technological Determination
a common but sometimes simplistic way of thinking that sees technology as an independent force that appears out of nowhere and changes everything.
Mass Communication
the process of designing cultural messages and stories and delivering them to increasingly large and diverse audiences through mass media channels like newspapers, magazines, movies, radio, and television.
Mass Personal Communication
is used to point out ways in which we communicate that mix and match aspects of mass and interpersonal communication.
Remix Culture
term used to describe a society in which people are able to create and communicate by mixing, editing, combining, manipulating, or repurposing existing texts.
Filter Bubbles
spaces where we are exposed only to ideas and opinions that match our existing beliefs. Using computer models to analyze how information spreads on Twitter and Facebook. Features of online social media help create filter bubbles.
Digital Divide
refers to the growing contrast between the “information haves”- those who can afford to purchase a computer and pay for internet services- and the “information have nots”- those who may not be able to afford a computer or pay for internet services. Basically, the contrast between those who can afford technology and those who can not.
Walled Gardens
when we use our smartphones to find information, it can feel like we have the entire internet at our fingertips. Instead, we often end up in highly managed environments brought to us by apps - what some have called walled gardens. Instagram, Facebook, and Pinterest are good examples of these types of environments.
Deepfakes
images or videos that use advanced digital editing technology to create fraudulent but convincing content. Deepfake tools can superimpose the face of a politician or celebrity onto the the face of someone else in a video, making it look as if the well-known person was somewhere doing something they never actually did.
HTML
(hypertext markup language), a language for displaying, text, images, and other multimedia that allowed users to link files to one another.
Gameplay
the way in which the rules structure how players interact with the game - rather than by any sort of visual or narrative style.
Gameplay
the way in which the rules structure how players interact with the game - rather than by any sort of visual or narrative style.
Modding
the most advanced form of collective intelligence in gaming is modding, slang for “modifying game software or hardware.”
Collective Intelligence
French professor Pierre Levy coined the term collective intelligence in 1997 to describe the internet -”this new dimension of communication”- and its ability to “enable us to share our knowledge and acknowledge it to others”.
Console makers and game publishers
GP give developers the money upfront to make a game
Home Consoles
devices people use specifically to play video games - put digital games on a path to becoming a mass medium, bringing gaming into households and sparking unprecedented growth in game development
Intellectual Property
stories, characters, personalities, and music that require licensing agreements.
