Midterm!!

Question 1

What are the 5 steps of a feasibility study?

Answer 1

1. Conduct preliminary analysis
2. create project scope outline
3. perform marker research
4. calculate financial costs
5. review research and present findings to stakeholders

Question 2

How is advancement knowledge developed?

Answer 2

through long-term experiences and critical evaluation of events

Question 3

what is the main differences between a niche and a traditional event

Answer 3

traditional event is run by a governing body, a niche event is not

Question 4

Three examples of mega-games that require event bidding

Answer 4

Olympics, FIFA world cup, commonwealth games

Question 5

what are the five key elements in the bidding process?

Answer 5

1. feasibility study 2. candidature document 3. bid questionnaire 4. bid submission 5. bid tour

Question 6

what is a candidature document?

Answer 6

a blueprint outlining how a location will plan, organize, and deliver the event

Question 7

what is the MAIN critical factor for bid success

Answer 7

Communication!

Question 8

what is an event planning proposal?

Answer 8

a document that outlines event services and details for smaller events that don’t require formal bids

Question 9

What is event management

Answer 9

creating and developing events such as festivals, conferences, and conventions

Question 10

what is th purpose of the event development phase?

Answer 10

to facilitate event development, establish goals, set guidelines, and determine the events purpose

Question 11

what document provides a high-level guideline for press conferences and small events?

Answer 11

the order of ceremonies document

Question 12

what os the difference between goals and objectives in event planning?

Answer 12

goals outline what the event aims to accomplish, while objectives specify how each goal will be achieved

Question 13

why is policy development important for event managers?

Answer 13

it provides guidelines for handling contingencies, managing accountability, and directing personnel actions

Question 14

name 5 examples of event policies

Answer 14

media policy, health and safety policy, accessibility policy, privacy policy, food and beverage policy

Question 15

what is contingency planning

Answer 15

preparing for potential problems from the operational plan by developing action steps to manage them

Question 16

What is an event budget?

Answer 16

a detailed forecast of an event’s finances, including revenue and expenses

Question 17

What are some typical event expenses?

Answer 17

1. food and beverage 2. technology 3. staffing 4. marketing 5. venue rental 6. signage 7. travel

Question 18

Common revenue sources for an event?

Answer 18

1. ticket sales 2. sponsorships 3. donations 4. advertising 5. merchandise sales

Question 19

why should you have both “projected” and “actual” columns in your budget?

Answer 19

To compare expected costs and revenue with actual financial outcomes

Question 20

what is an event settlement?

Answer 20

the process of determining the financial costs of hosting an event

Question 21

how is sport marketing different from general marketing?

Answer 21

sport marketing focuses on anticipating, managing, and satisfying sport consumers’ wants and needs

Question 22

4 p’s of marketing

Answer 22

Product, Place, Price, Promotion

Question 23

Why is the sport product unique?

Answer 23

it is intangible, emotional, unpredictable, and dependent on social facilitation

Question 24

what is event marketing?

Answer 24

the process of planning, organizing, and executing an event to promote a brand, product or service

Question 25

What is market segmentation

Answer 25

dividing a larger market into a smaller market based on common traits

Question 26

Name some types of market segmentation

Answer 26

demographic, geographic, psychographic, behavioural

Question 27

what are the five steps in the marketing planning process?

Answer 27

1. develop vision/position 2. set strategic goals 3. create a marketing plan 4. integrate the plan 5. evaluate and control

Question 28

what are the main types of sponsorship?

Answer 28

title sponsor, presenting sponsor, official status sponsor, naming rights sponsor

Question 29

What are the steps in the sponsorship sales process?

Answer 29

1. research 2. schedule meetings 3. present proposals 4. negotiate deals 5. introduce activation teams

Question 30

what is sponsorship activation?

Answer 30

activities a sponsor undertakes to maximize their sponsorship benefits, like promotions, giveaways, and contests

Question 31

Why are volunteers essential in event management?

Answer 31

They provide free labour for cash-strapped events, contribute to the community, and help events function efficiently

Question 32

What are the primary motives for sports volunteers?

Answer 32

Personal interest, dedication to a team or event, having fun, and skill development

Question 33

What are common challenges in managing volunteers

Answer 33

Lack of accountability, schedule adherence issues, wrong motivations, limited skills, or demanding expanded roles.

Question 34

Why is staff behaviour important in event management

Answer 34

Employees' interactions with attendees shape the overall event experience

Question 35

what is an ancillary event?

Answer 35

A smaller event within a larger event, such as a raffle at a sports game or a silent auction at a charity golf tournament

Question 36

Phases in a budget cycle?

Answer 36

preparation, presentation and approval/adoption, execution and post-execution, audit

Question 37

which costing systems are used for an event settlement?

Answer 37

Process costing Job order costing