Midterm Flashcards
(24 cards)
What is Semiotics?
The study of signs and symbols in media, including denotation (literal meaning) and connotation (cultural meaning).
What is Interpellation?
The process by which individuals recognize themselves within societal ideologies.
What is Intersectionality?
The overlapping and interconnected social categorizations such as race, gender, and class, leading to multiple levels of discrimination.
What is Centering?
Prioritizing certain identities or perspectives in media representation.
What is Symbolic Annihilation?
The absence or misrepresentation of marginalized groups in media.
What is Dominant Narrative/Culture?
The mainstream societal storyline that influences public perception.
What is Representation?
The way media portrays people, cultures, and identities.
What is Socially Conscious Analysis?
Examining media through the lens of social justice and inclusivity.
What is Critical Consciousness?
Awareness of oppression and media’s role in shaping it.
What is Denotative Meaning?
The literal, dictionary definition of a word or image.
What is Connotative Meaning?
The deeper, cultural, or ideological meaning behind a word or image.
What are Myth/Ideologies?
The societal beliefs reinforced through media narratives.
What are Image Icons?
Powerful, widely recognized symbols in media.
What is Media Convergence?
The blending of different media forms and platforms.
What is Public Sphere?
A space where individuals discuss and engage in societal issues.
What is Media Ecology?
The study of how media environments shape human behavior and culture.
What is the Medium is the Message?
The idea that the way a message is delivered is just as important as the message itself (McLuhan).
What is Male Gaze?
The way women are depicted in media through a heterosexual male perspective.
What are Discourses of Power?
How media reinforces or challenges societal power structures.
What is Media Practice Model?
The study of media production, consumption, and cultural impact.
What is Filter Bubble?
Personalized algorithms that reinforce pre-existing beliefs by limiting exposure to diverse perspectives.
What is Polysemy?
The idea that media texts can be interpreted in multiple ways.
What is Ideology?
A system of ideas and ideals, especially one that forms the basis of economic or political theory and policy.
What is Hegemony?
The dominance of one social group over others, often reinforced through media and culture.
