MIDTERM 2 Flashcards
(166 cards)
What was the first form of mass media?
Block printing - 700 BCE China
Mass media in the 1600’s:
newspapers - Halifax Gazette
Mass Media in 1843:
telegraph - morse code
Mass Media in 1880’s:
silent film and radio
Mass Media in the 1930’s:
television
what Mass Media development happened in 1967?
The internet
What are the two types of media effects?
Short and long-term
What is a short-term media effect?
Something passive in the media that does not change daily habits / morals
What is a long-term media effect?
Media that is prolonged with positive or negative effects. EXAMPLE: seasame street, and violent video games
What are the 4 functions of media according to Structural Functionalism?
Surveillance of the environment
Correlation of parts of society- ways that information about our world is provided and what behaviours respond to this.
Transmission of social heritage
Entertainment
What structural functionalist theorist coined the 4 functions of media?
Charles Wright
Conflict theory perspective on Mass Media:
Challenges the society we have and investigates media in relation to power, equality and change.
What does The Political Economy Perspective focus on in reguard to mass media?
Ownership, control of the media, globalization
Who owns the public media?
The government
What is the function of public media?
Represents population interest
Watch-dog over government decision making
Free access to educational, cultural and social content
Who owns the private media?
Corporations
What is the function of private media?
Profit maximization models
Revenue from sales and advertisements
Who are the four corporations who own the private media?
Bell Canada, Corus Entertainment, Rogers Communications, Quebecor
What does private ownership of media lead to?
Media concentration
Restricts the public’s sources of information and content available
What is the Propaganda Model?
Mass media companies will transmit content that is in their own interests
What did Stephen Harper mention about hockey in Canada? Was he correct?
The Great Common Denominator- hockey facilitates immigrant integration in Canada
No, many people cannot afford to play / experience hockey as immigrants
Antonio Gramsci theory on Karl Marx’s working class revolution
It never materialized because the dominant group wins the voluntary consent of the masses.
How is Hegemony different than domination?
Domination uses force,
Hegemony works through families, schools, and the media.
Erving Goffman’s and Feminist theory on Mass Media:
Advertisements do not depict men and women; they depict masculinity and femininity through reinforcing women’s subordination to men. Specific subtle cues