Midterm 2 Flashcards
(53 cards)
Campaigns
who are the candidates and what are they doing?
Fundamentals
Where is the nation at?
Voting choices: Sociological model
Voting choice is based on who you interact and who has the most influence in your life
Voting choice: cross-pressure
voter feels pressured to vote for both sides -> ambivalence
opinion leader
someone very vocal about his or her political opinions
minimal effects hypothesis
campaigns don’t really influence voter choice because people aren’t attentive to them
Voter choice: economic model
Voters use personal preference and candidates preformance to choose
calculus of voting
U = p * B - C + D
u = utility
p = probability your vote is decisive
b = benefits of you choice winning
c = cost
d = civic duty
information shortcut
find shortcuts to gain enough information about candidates to make a decision
endorsements
A political endorsement is a public declaration of one’s personal or group’s support of a candidate for elected office
partisanship as a running tally
use candidates political party as an information shortcut to help estimate where the candidates are ideologically (knowing nothing else about either candidate)
Voter choice: psychological model
Voter choice is influenced by emotional attachment to a party
funnel analogy
voters make decisions by the filtering of their party identity then their attitudes on issues
partisanship as identity
Deep psychological commitment to a party and doesn’t change
Perceptual screening
voters on favor what’s in line with their party
Sampling error
Issues with public polling
Convenience polling
Self selection (online surveys, people volunteer)
Non-response (no data from people who don’t take survey)
Weights
Stats technique to adjust the influence of data to more accurately represent reality
Measurement error
Questions on public polls are not designed well
Double barrel questions
Asking two questions at once
- opposing questions
- unrelated questions
Social desirability bias
Don’t answer a question truthfully because your true response is embarrassing or shameful
Framing
How is a question worded
Priming
Setting up a participant to answer in specific way
One question influences response to another
Civic knowledge
Knowledge about politics
- current people in office
- current issues and events
- policies
By product theory
People are ignorant to politics but because of daily life we interact with government enough to make decisions