Midterm #2 Flashcards
learn dis shit hoe (87 cards)
Transduction
Coverts external stimuli to electrical signals within neurons
Sensory adaptation
The more frequently you sense something, the less intensely you sense it
Psychophysics
The study of how we perceive sensory stimuli based on their past physical characteristics
Absolute threshold
the lowest level of stimulus we can detect 50% of the time
Just noticeable difference
the smallest amount of change in a stimuli we will notice ex. packaging changes cannot be too extreme otherwise people will not recognize the brand therefore not purchasing it
Signal detection theory
it is harder to detect stimulus if there is lots of background noise
Response bias
hits & misses in signal detection
Cross modal sense
Mixing up different sensory signals. McGurk effect, rubber hand illusion, synesthesia
Parallel processing
attending to multiple sense modalities simultaneously.
- bottom up processing is when we construct a whole stimulus from its parts. Moves from visual cortex to association cortex.
- top down processing is conceptually driven, processing influenced by our beliefs and expectations. Moves from association cortex to visual cortex.
Perceptual sets
our expectations influence our perceptions- context matters!
Perceptual constancy
process by which we perceive stimuli consistently across varied conditions like shape, size, and colour
Selective attention
focus on certain inputs while ignoring others
Cocktail party effect (selective attention)
we tend to pick out important info from a bunch of stimuli- our friend’s face in the crowd, our name amongst conversation
Inattentional bias (perceptual blindness)
failure to detect stimuli in plain sight when our attention is focused on something elseq
Change blindness (perceptual blindness)
Failure to detect a change in one’s environment. Relevant in aviation, driving
Subliminal processing
Processing many sensory inputs unconsciously. Just because we don’t consciously notice a certain stimuli does not mean that we will not react to it
Additive
mixing lights produces white light
Subtractive
mixing pigments produces black
Cornea
transparent cells that focus light on the back of the eye
Retina
thin membrane at the back of the eye
Rods (retina)
Allow us to see shapes and forms. Don’t require lots of light- think movie theatre dark adaptation
Cones (retina)
Responsible for colour vision and small details. Needs lots of light
Fovea
Responsible for visual acuity/focus
Optic nerve
contains ganglion cells that allow input to travel from the eye to the brain. Has a blind spot where the nerve connects to the retina