Midterm Flashcards
(91 cards)
What is Communicology?
The study of the process of communication and the uses of communication
What common element is the shared symbol system?
Like speaking english with you speaking and the receiver listening.
What is the problem with the shared symbol system?
They’re not always available (like charades).
What is Encoding & Decoding?
Encoding making your message and conveying it in such a way that the receiver can decode and understand.
What is the problem with encoding and decoding?
It doesn’t suggest variability in extent of cognitive mediation (i.e, how much does communication rely on cognition?
What common element is moving messages from A to B?
The most common description of a message; the notion of “moving” a message from A to B.
What is the problem with movement of message from A to B?
Meaning doesn’t just move from A to B.
What is the primary function of Communication?
The activation of meme states in another.
What is the secondary function of Communication?
The creation of isomorphic meme state across two or more people (create understanding)
What is the Tertiary function of Communication?
To influence others.
What is a Meme?
A unit of meaning; A unit of cultural transmission; A replicator (Richard Dawkins); that has cognitive, attitudinal, value-based, and affective components.
What is the MESSAGE PROCESSING definition of Communication?
Communication is the process by which entities observe and exhibit social stimuli in order to activate, create or ascertain meme states in other entities with the goal of creating isomorphic meme states with those entities.
What is the Sperber & Wilson (Relevance) definition of Communication (MP)?
Communication is a process involving TWO INFORMATION-PROCESSING DEVICES. One device modifies the PHYSICAL ENVIRONMENT of the other. As a result, the second device constructs representations similar to representations ALREADY STORED in the first device.
What are the one of the advantages of the Message Processing Definition?
It encompasses and calls GREATER ATTENTION to the GROUNDING function of communication in which participants endeavor to associate an agreed-upon meaning with stimuli.
What is the other advantage of Message Processing Definition?
Places LOCUS OF MEANING in the interaction between stimuli and communicator, not in the message (i.e messages do not mean anything; they activate meaning)
What is the Grounding Function?
The act of conveying of an idea that a messenger knows but the receiver simply does not, using other idea’s that a receiver already knows.
What is Locus of Meaning?
The Being able to send your message between stimuli and communicator without having a shared symbol (two japanese people talking with you in the middle)
How is meaning being sent?
Stimuli with meme activation potential (MAP) is CAST to the proximal environment of the intended communicative participant
What is Meme Activation Potential?
A message that can potential activate an idea in someone else’s head.
What does Message Processing focuses on?
It focuses attention on isomorphic meme states as a top level function of communication.
What is Isomorphic Meme State?
Creating understanding.
True or false: All levels of mediation are relevant.
True: meme activation can occur with varying degrees of mindfulness.
Why do we Communicate?
To confer survival. (Evolution)
What did Tomasello say about cooperation?
Cooperation evolved because humans’ unique forms of collaborative activity.