midterm Flashcards

Question

personal interview

Answer 1

right to the source

Answer 2

beginnings and developments or an organization. helps to explain what the organization does and what they stand for. often found in conjunction with mission statement

Answer 3

Often includes overview of mission, purpose, operating practice and achievements

Answer 4

Provides background of product or services offered, OR explains situation affecting organization

Answer 5

Lead, nutgraf, body, kicker

Answer 6

Lead should be flexible. could include an incident, a question, a direct address, an allusion, a pun, a description, a quote…

Answer 7

Short for nutshell paragraph: Transitions out of the lead into the rest of the story, answers the why should I care? Often explains the timeliness, and includes supporting material (why this is important)

Answer 8

Must be coherent. All facts must fit together smoothly, must illustrate character and personality. Should reveal the character of the person written about

Answer 9

Features differ from news stories because they have an ending. The kicker serves to wrap up the piece and should have a satisfying conclusion. ways to end a feature include: a link back to the lead a final quote a closing scene

Answer 10

Monitoring the environment is key: Identify pending issues, and anticipate the chance and degree of emergency of issues Analyze both from the publics and the organizations perspective

Answer 11

``` Environmental audio Performance/perception audit literature reviews Interviews Focus groups Surveys Content analysis ```

Answer 12

When an organization wants to give their opinion on matters of public or organizational interest. A position statement presents facts, explains an issue and reaches a conclusion as to what should be done (white paper) Position papers are often lengthy and detailed presentations, position paragraphs are a brief statement addressing a transitory or less complex issue

Answer 13

Often written to prepare the organization for various potential situations. Written in advance of a situation

Answer 14

RPIE- Research, planning, implementation and evaluation

Answer 15

Inverted pyramid, boilerplate, for immediate release, city and state, contact into, more more more, ###

Answer 16

In most cases, no, but in the case of an industry specific newsletter it would be appropriate

Answer 17

pull quotes

Answer 18

Requires that all publicly traded companies produce this information annually.

Answer 19

Variety of sizes, but typically 8.5x11 or 11x17 folded. can be horizontal or vertical, two three or four column format. Conversational information writing style. Journalistic writing style not required, but should borrow heavily from this genre. use active voice, and inverted pyramid style.

Answer 20

Employee:directly addresses employees, formatted like a short newspaper. Member: keeps members informed about important news events, educational opportunities Community: geared towards people who live in the same town, neighborhood, development, building. Builds a sense of community Special interest subscriber: designed for groups whose connections are based on common interest, can be related to hobbies, trades, political or religions affiliations Advocacy: Present information on a specific topic or point of view, can be published in conjunction with other types if newsletters; goal is to gain and maintain public support

midterm Flashcards

(44 cards)