Midterm Flashcards
(26 cards)
What is media literacy?
The ability to access, evaluate, analyze and produce communication in a variety of forms. Not about finding rights answers but about asking right questions. Don’t believe everything you read.
What is an icon
Symbolic picture image or sign representing an idea, ideaoligy or system of values.
Cultural icon
Represents concept with great cultural significance to a wide cultural group
Pop culture icon
Celebrity who is fame in pop culture constitutes a defining characteristic of a given society or era
How to pass the icon test
Famous over 1 million people must know it one name Memorable overtime picture equals instant recognition Halloween represents something deeper (Elvis equals American dream) symbol of values unique can’t be easily confused
What are semiotics
The study of signs sites and processes symbols both individually and grouped into sign systems
What is the signifier
What is seen the form it takes
What is the signified
What it represents connotations with the sign
Define sign
And entity which signifies another entity
What are the five levels of Maslow’s hierarchy of wants and needs
Physiological needs food water sleep
Safety and security: live in safe area access to healthcare good job financial security
Social: love friendship romantic attachment family
Self-esteem: evaluate ones worth want respect from others
Self actualization one’s full potential and self awareness meaning in life
What is Marshall McLuhan medium is the message Theory
The medium is the game changer the best importance not the actual message itself example the message of a news story is not the new story itself but a change in public attitudes towards a topic
What is cultural appropriation
Take cultural expressions and knowledge from someone else’s culture without permission. Harmful when the object is sacred the dominant culture it takes from or appropriating from my minority culture
What is protest art and name in protest artist
Broad term that refers to art from social justice example banksy
What is pop art
Post World War II modern art movement put New York City at the centre of our world instead of Paris mass cultural aspects such as advertising comic books and cultural objects become art inspiration
Name some pop culture artists
Jackson Pollock, Andy Warhol, Richard Hamilton, Roy Lichtenstein
Who created HollywoodAnd begin the motion picture industry
Six choose from Europe became major motion picture industry Harry Warner Goldwyn and Mayer Carl Laemnre William fox Adolf Zucker
Media control and why can become dangerous
When one company owns everything. Media mogul controls media content. Dangerous because only small extent of diverse news and information less aggressive news and muted opinions.
Explain the windows of exhibition
Box office than four months to DVD Blu-ray several weeks until it releases on premium cable such as HBO then onto free TV networks then on to video on demand or Netflix
Product placement
And advertising technique used by companies to subtly promote their product through nontraditional advertising technique through appearances in media i.e. embedded marketing
Richard Nixon and his relationship between politics and TV
Richard Nixon had the first on screen presidential debate that was televised between himself and JFK. People who listened on the radio that that Richard Nixon Had won the debate but people who watched a television broadcast believed that JFK won the debate which is thought to be because jfk appeared tan and the epitome of health.
How does television reflect The society of the day
As society became more vocal and provocative so did What was shown on TV. In the 1950s situational comedies that showed idyllic view of what the perfect family should look like were popular, However by the 1970s to be pushed acceptable limits talking about homosexuality and abortion And featuring shows such as Mary Tyler Moore show which was the first show to feature a single independent career woman without a man
What is the business of television
Television is an advertising medium, Advertisers have no real investment in the program I don’t care but the quality is just about the numbers of who is watching. Paid the cable channels like HBO and Netflix have no commercials and derive profits from viewers subscriptions giving them free don’t to deal with subject content and language which would normally be vetoed by advertisers
What is the difference between satire and fake news
Satire is meant to be comedic in nature and is usually So outrageous as to suggest itself, It’s a parody and it’s obvious. Fake news deliberately publishes hoaxes it seeks to mislead rather than entertain.
Explain alternative facts
Alternative facts are not facts, they’re falsehoods.
