Midterm Flashcards
(45 cards)
Rhetorical Situation
The view of rhetoric is ameliorative, situational, and pragmatic.
Involves:
Exigence, Audience, Constraints, Speaker, Speech
Critical Questions Related to the Rhetorical Situation
1/ Is the rhetorical situation implied in the response genuine?
2/ Is the speech a fitting response?
Rhetorical Genres
Takes a descriptive, rather than evaluative orientation to assessing
Distinct differences, collection of characteristics
Definition of Rhetorical Genre
Is a collection of rhetorical artifacts categorized by shared characteristics.*
Rhetorical Mediation
- Rhetorical mediation is the translation of knowledge into publicly accepted opinion.**
- *For Cloud it is how episteme comes into circulation with and as doxa.**
Rhetorical Realism
Stems from the assumption that rhetorical discourse and action always emerge in relation to worlds outside of knowledge and language
T/truths
There is one truth beyond us, a notion of mythos. -Plato
Aristotle says no, truth comes from standpoints, there isn’t one single Truth, there are multiple truths that are around us.
truth doesn’t mean you don’t care about Truth
Reality is what already exists and truth is what is exhibited by the reality
Episteme
Divergent experiential knowledge
Doxa
Competing regimes of common sense
Mythos/pathos/logos
Mythos, Myth, powerful stories that compel people to change their lives
Logos, Reasoning, working out logically through words
Physis/nomos
Physis (foo-sis), hard reality (physics), grounding, harsh reality
Nomos, law, it’s how we do things, passed down through generations
T/truths or episteme/doxa
Truth is in the mythos
How do we know what’s worth knowing?
How does truth happen?
Structuralism (linguistic determinism)
Assigning an agency to language “we’re sentenced to the sentence”
Everything is knowable by language
Caught in the trap of language and what language can or cannot do
(Anti-)humanism
Humans are what they speak
Humans are constrained by what they think and speak without there being an “outside”
Poststructuralism
Refers to more than the the structures of language
Humans have choices of who they are other than the constraints of language
We need language to get by what we need to say though
We use language, but language also uses us
Hegemony
Ideologies and perspectives are dominant, everywhere you look the whole scene is dominated by *capitalism
The perception and appearance that sustains ideology
The Big Five
Affect/emotion, embodiment, narrative, myth, spectacle
Affect and Emotion
Affect: a category which describes one’s inchoate feelings before they are given the names of emotions
Emotions are the mediated effects
Embodiment
Refers to the power of a message when it asks audience members to experience a communicative act or interaction in their bodies
Narrative
Simple a story
Stories are depictions that involve: a plot setting, characters, and theme/a point
Myth
A special kind of story whose narrative components are supernatural or “high octane”
Myths tend to address bigger questions
Rhetoric and Narrative
A good story exhibits both coherence and fidelity
Represents the experience of the people invited to identify with narrative
Spectacle
A special form of rhetorical mediation that involves a striking, often ritualistic visual of performative display
Visual spectacle mobilizes affect and locates viewers inside a particular point of view
Spectacle is to the image as myth is to the narrative; the same strategy is made, but majestic
Frames
Frames are the context in which information is placed by the words or category.
*Context can be described as the way in which information is understood relative to the already understood information.
Frames can be the filter through which you process information (subconscious, involuntary)
Frames are physically realized in the neural systems in our brain. Our brain manifests framing logic. Tangles with emotions.