Midterm for CT&S Flashcards
Overview:
Full Synergy -> What’s “vertical integration”?
Control Production (Content)
- > Distribution (Channel)
- > Consumption (Reception)
Overview:
Marxist’s economic view of culture:
When you control the marterial interest (economy), then you are ableto control ideal interest (ideas & thoughts)
Overview:
Who invented “multimedia information packinging”?
William Randolph Hearst
Overview:
3 major transformations in mass media technologies in modern times:
1) Penny Press (and the emergence of reading public)
2) Over-the-air broadcasting Radio & TV
3) Computer-based production, storage, & distribution of info and entertainment
Overview:
Telecommunications Act of 1996:
“Free market” “open competition” in both info and transmission services: Marry media w/ telecommunications (e.g. phone company w/ cale TV, satellite);
To sacrifice public interests & increase big media company’s private interests
Overview:
Marshall McLuhan:
Technological determinism… technology teaches us how to think… vs. Cultural determinism: The other way around is true
Overview:
The characteristic of post-industrial society:
A knowledege (info-) based society/economy
Overview:
1st Amendment & the golden rule of “freedom of speech”:
“The Congress shall make no law… abridging the freedom of speech, or of the press”; 1st Amendment limits on gov’t involvment in media market
Overview:
Concept of “Common Carrier” vs “Electronic Publishing”
As a common carrier (like phone company), the media shoudl provide non-dscriminatory access for all users.
But if the media function like “electronic publishing”, then they can choose users according to thier contents
Textbook One: Living in the Info Age:
(1-1) The roots of revolution -
APRA (Defense Dept.) & the invention of internet
APRA - Advance Research Projects Agency: backed an experiment to connect computers across the country as a way to exchange messages and share thier processing power.
3 main transformations:
- Vastly increase the world’s computing power.
- Internet emerged as first working model of the “global info superhighway”
- Internet gave birth to new industry dedicated to developing new ways to use it & sevices to sell across it
Textbook One: Living in the Info Age:
(1-1) The roots of revolution - List:
The Death of Distance
No longer determine cost of communiation electronically. Organize types of work in 3 shits: (3 main time zones) America, East Asia/Australia, & Europe
Textbook One: Living in the Info Age:
(1-1) The roots of revolution - List:
The Fate of Location
No longer will it be a key to business decisions. Perform online services.
Textbook One: Living in the Info Age:
(1-1) The roots of revolution - List:
Increased Mobility
Every form of communication will be available for mobile or remote use.
Textbook One: Living in the Info Age:
(1-1) The roots of revolution - List:
The Inversion of Home & Office
More ppl work @ home, the line between work & home life will blur.
Textbook One: Living in the Info Age:
(1-1) The roots of revolution - List:
The Shift 4m Gov’t Policing to Self-Policing
Harder to enforce laws banning child porn, libel, & other criminal/subversive material & those protecting copyright & other intellectual property
Textbook One: Living in the Info Age:
(1-1) The roots of revolution - List:
Rebirth of Cities
Transform 4m concentrations of office employment to centers of entertainment & culture
Textbook One: Living in the Info Age:
(1-1) The roots of revolution - List:
The Rise of English
Global role of English as a 2nd language will strengthen as it becomes the common standard for telecommunicating in business & commerce
Textbook One: Living in the Info Age:
(1-2) Technological & Economic Origins of the Information Society -
Industrialization
Creates the crises of control (both control of of things & people), regulation of social forces
Textbook One: Living in the Info Age:
(1-2) Technological & Economic Origins of the Information Society -
Social Control
B4 industrial revolution depends on personal relationships & face-to-face interactions, but after the revolution control is accomplished by means of bureaucracy, transportation & telecommunications network & mass media.
Textbook One: Living in the Info Age:
(1-2) Technological & Economic Origins of the Information Society -
What’s revolution? Where is the concept from? Astronomy
Resoration of a previous form of goverment;
First appeared in political discourse in 17th-century England
Textbook One: Living in the Info Age:
(1-2) Technological & Economic Origins of the Information Society -
Max Weber
Beuracracy as part of rationalization; Governing ppl & administer things
1) Standardized time zone
2) Standardized paper form
Textbook One: Living in the Info Age:
(1-2) Technological & Economic Origins of the Information Society -
Digitalization/Internet Technology
“Interface” between humans & machines:
1) It blurs the clear distinction between human & machine communication
2) It blurs the distinction between different media/different info types
3) Digitalization promises to transform different forms of info into a generalized medium
Textbook One: Living in the Info Age:
(2-1) Principles of Mediamorphosis -
Mediamorphosis
Instead of studying new media form seperately, Mediamorphosis regards all media as constituent of an interdependent system.
This concept studies communication system as a whole.
According to this view, new media dont arise spontaneously and independently - they emerged gradually from the metamorphosis of old media.
Textbook One: Living in the Info Age:
(2-1) Principles of Mediamorphosis -
Paul Saffos’s 30 Year Rule
The month of time required for new ideas to fully seep into a culture has consistently averages about three decades.
First Decade: Lots of excitment, lots of puzzlement, not a lot of penetration
2nd Decade: Lots of flux, penetration of product into society is beginning
3rd Decade: “Oh, so what?” Just a standard technology & everybody has it
