Midterm Terms

Question 1

Form

Answer 1

A abstract quality or property expressed in visual form

Question 2

Formal Content

Answer 2

Information that relies on the visual nature of the unit forms and their interaction

Question 3

Narrative content

Answer 3

Image that tells a story. This may include commercial imagery

Question 4

Symbolic content

Answer 4

Image in which the visual unit forms represent something beyond their appearance; a dove represents peace

Question 5

Unit form/Design Elements

Answer 5

Visual Elements (art elements) and design principles that comprise the parts of visual image.

Question 6

Visual Content

Answer 6

The message communicated by the visual image: Formal, symbolic or narrative or a combination.

Question 7

Visual Image

Answer 7

An art-work you see.

Question 8

Visual Literacy

Answer 8

The ability to see a visual image and understand its form and content

Question 9

Picture plane

Answer 9

The area to be designed or created (painted, drawn etc). This can be be paper, canvas, etc

Question 10

Visual Attractiveness

Answer 10

The ability of unit forms to draw the attention to itself based on the degree of contrast.

Question 11

Visual Hierarchy

Answer 11

The ordering of visual unit forms (art elements and design principles) from greater to lesser degree. The unit forms degree of contrast determines the place in the visual hierarchy.

Question 12

Unity/Harmony

Answer 12

The agreement of the unit forms that comprise a visual image. Its creates a visual wholeness.

Question 13

Positive space

Answer 13

The element, whether small or large, in the picture plane that is the “subject”.

Question 14

Negative Space

Answer 14

The space surrounding the positive space, otherwise called “ground”.

Question 15

Shape

Answer 15

A clearly defined area that one can see. It may be defined by an outline, value or color.

Question 16

Representational shape

Answer 16

A shape that represents (looks like) or refers to an object in the real world. May be realistic or barely recognizable. Does NOT mean they are necessarily realistic.

Question 17

Rectilinear shape

Answer 17

Shapes made of straight lines.

Question 18

Curvilinear shape

Answer 18

A shape that has rounded and curved/or curved edges and/or contours.

Question 19

Non-representational Shape

Answer 19

A shape that does not replicate, OR refer to, an real life object.

Question 20

Stylization

Answer 20

The emphasis or exaggeration of visual form. (often abstract or non-realistic)

Question 21

Closed composition

Answer 21

Images that are contained in the Frame of reference.

Question 22

Open composition

Answer 22

Visual unit forms are expanded beyond the edge of the picture plane. Cut off by the format.

Question 23

Gestalt

Answer 23

The whole is different than its parts. We perceive the whole before we notice the parts.

Question 24

Continuation

Answer 24

A. A real line connecting design elements
B. A suggested line created though alignment of unconnected forms.

Question 25

Alternating rhythm

Answer 25

The regular unchanging repetition of a design element

Question 26

Progressive rhythm

Answer 26

Regular repetition of design elements that do CHANGE with each recurrence in the rhythm. Adds variance and unity to the work.

Question 27

Integrative Repetition

Answer 27

A NON-rhythmic repetition of design element(s) that lend commonality to the various sections of a work.

Question 28

Principles of Gestalt

Answer 28

1. Unity
2. Variety
3. Proximity
   4 Similarity Like but not the same
   5 Continuation
   6 Closure

Question 29

Additive color

Answer 29

Non-reflected light

Question 30

Subtractive color

Answer 30

Color which is reflected

Question 31

Primary colors

Answer 31

Red, yellow, and blue

Question 32

Secondary colors

Answer 32

Orange, purple, green

Question 33

tertiary colors

Answer 33

mixing one primary with a secondary of the primaries.

ie: Yellow/ gresh
red /orange.

Question 34

Tint

Answer 34

Add white to a hue

Question 35

Tone

Answer 35

Pure hue + grey

Question 36

Shade

Answer 36

Add a little of black to hue

Question 37

Progressive rhythm

Answer 37

Regular repetition of design elements that do CHANGE with each recurrence in the rhythm. Adds variance and unity to the work.

Question 38

Orthogonal Lines

Answer 38

Lines that recede to the vanishing points in linear perspective.

Question 39

Horizon line

Answer 39

The place where sky seems to meet earth.

Question 40

Special Planes

Answer 40

Fields of varying depth in the illusion of three-dimensional perspective.

Question 41

Suggested Line

Answer 41

A line that is implied through our Gestalts sense of continuation. These lines are created by alignment of forms or their edges, or by the gaze of human or animal forms in the image.

Question 42

Vanishing point

Answer 42

The fixed point on the horizon line where the orthogonal lies meet.