Midterms #1 Flashcards
(30 cards)
is simply the act of transferring
information from one place to another.
Communication
refers to the
study and uses of written,
spoken, and visual
language.
Rhetoric
identifies the relationship
among the elements of any
communication–audience, speaker,
purpose, medium, context, and content
Rhetorical
What are the parts of Rhetorical Triangle
Logos, Ethos, Pathos
The three main ways to persuade are:
Logos, Ethos, Pathos
are values, beliefs, knowledge, and experience
Pathos
are credibility, authority, correctness, appearance, and eloquence
Ethos
are information, argument, reasons, evidence, and data
Logos
is the Greek word for ‘word’, ‘reason’ or ‘plan’
Logos
is the means of persuasion by demonstration of the truth, real or apparent, the reasons or supporting information used to support a claim, the use of logic or reason to make an argument.
Logos
can include citing, facts and statistics, historical events, and other forms of fact based evidence.
Logos
make an argument sound scientific and help to give the work credibility so people are more likely to believe the author’s argument.
Facts or Statistics
This is when a writer or speaker claims that a respected figure or organisation agrees with them (i.e. a doctor, scientist, psychologist or any other specialist in a particular field)
Expert Opinion
This is when a writer or speaker uses eloquent or sophisticated expression rather than colloquial or ‘everyday’ language
Formal Language
This is when a writer or speaker uses subject–specific language to appeal toa particular audience.
Jargon
is the Greek word for ‘character’
Ethos
This is when the author adds a brief personal story to personalise the issue or to illustrate a particular point.
Personal Anecdotes
This is when the author uses an expression designed to call something to mind without mentioning it explicitly. Allusions can be historical, biblical, literary etc.
Allusion
This is when the writer or speaker uses casual everyday language.
This makes the author seem down to earth, relatable and realistic in order to establish a relationship with the audience by making them seem on the same level as the everyday person.
Colloquial Language
This is when the author uses appeals from third parties to build trust with the reader. Third parties might include customers, celebrities, influencers and experts.
Testimonials
This is when the writer or speaker lists and achievements such as their education level, awards or professional specialties.
Listing Credentials
is the Greek word for both ‘suffering’ and ‘experience’
Pathos
This is when the writer or speaker uses the first person plural words ‘we’, ‘us’ and ‘our’.
Inclusive Language
This is when the writer or speaker uses the second person pronoun ‘you’, ‘your’ or ‘yourself’.
Direct Address