MIDTERMS

Question 1

Groups that are important for financial transactions and necessary for an organization to survive. Without these persons, the organization could not
survive.
A. Economic stakeholders C. Primary Group
B. Stakeholder D. Stake

Answer 1

Primary Group

Question 2

This is associated with the Neo-classical Theory wherein investors, suppliers, and employees are the contributing factors that transforms it into
significant productions for the benefit of the customers
A. Stakeholder model C. Input-output model
B. Stakeholder salience model D. Power-interest matrix model

Answer 2

Input-output model

Question 3

Which is NOT TRUE about corporate reputation?
I. A multi-stakeholder social construction that resulted from strategic communications created by an organization and refracted by the media and by
analysts.
II. Refers to the expectations, attitudes and feelings of employees about the underlying reality of the consumer as represented by its corporate identity
III. Set of meanings by which a company is known and through which people describe, remember and relate to it.
IV. Overall estimation in which a company is held by its constituents.

Answer 3

II. Refers to the expectations, attitudes and feelings of employees about the underlying reality of the consumer as represented by its corporate identity

Question 4

It is the process of maintaining good relationships with the people who have most impact on your work. Communicating with each one in the right
way can play a vital part in keeping them “on board.”
A. Marketing
C. Corporate Communication
B. Stakeholder Management
D. Organizational Communication

Answer 4

Stakeholder Management

Question 5

According to this theory, the organization is the social system, and its performance does get affected by the human actions. Organization makes profits in their accountability to themselves and to shareholders, and that only by doing so can business contribute to wealth for itself as well as society at large.
A. Communications Mix Theory
C. Socio-economic Theory
B. Neo-classical Theory
D. Classical Theory

Answer 5

Neo-classical Theory

Question 6

This theory shows that stakeholders extend to other groups besides to shareholders who are considered to be important for the continuity of the
organization and the welfare of society
A. Communications Mix Theory
B. Neo-classical Theory
C. Socio-economic Theory
D. Classical Theory

Answer 6

Socio-economic Theory

Question 7

This theory shows that stakeholders extend to other groups besides to shareholders who are considered to be important for the continuity of the
organization and the welfare of society.
A. Communications Mix Theory
C. Socio-economic Theory
B. Neo-classical Theory
D. Classical Theory

Answer 7

Socio-economic Theory

Question 8

This form of communication happens when employees write letter directly to their supervisor or manager.
A. Direct communication
C. Written communication
B. Upward communication
D. Downward communication

Answer 8

Upward communication

Question 9

When an HR manager sends out memo about new organizational policies and let the employees know about these new policies.
A. Direct communication
C. Written communication
B. Upward communication
D. Downward communication

Answer 9

Downward communication

Question 10

It is often used to describe the amount of stock an investor owns, and this is certainly a correct way to use the word. If you own stock in a
given company, then it represents the percentage of its stock that you own.
A. Economic stakeholders C. Primary Group
B. Stakeholder D. Stake

Answer 10

Stake

Question 11

According to Freeman, these group of people or individual are held by those who have some direct ‘ownership’ of the organization, such as
shareholders, directors or minority interest owners.
A. Secondary Group
C. Primary Group
B. Community Stakeholders
D. Equity Stakeholders

Answer 11

Equity Stakeholders

Question 12

Freeman identified these groups who have a monetary interest, but not an ownership interest in the organization, such as employees, customers,
suppliers and competitors
A. Economic stakeholders
C. Primary Group
B. Stakeholder
D. Stake

Answer 12

Economic stakeholders

Question 13

Groups that are important for financial transactions and necessary for an organization to survive. Without these persons, the organization could
not survive.
A. Economic stakeholders
C. Primary Group
B. Stakeholder
D. Stake

Answer 13

Primary Group

Question 14

Based on the stakeholder salience model, there are three variables which are power, legitimacy, and urgency. These variables represent each
trait, what are those? POWER: ___, LEGITIMACY: ____, URGENCY: ___.
A. INFLUENCE, RELATIONSHIP, CLAIM
C. RELATIONSHIP, CLAIM, INFLUENCE
B. CLAIM, RELATIONSHIP, INFLUENCE
D. NONE OF THE ABOVE

Answer 14

INFLUENCE, RELATIONSHIP, CLAIM

Question 15

Possesses only one variable or attribute.
A. Latent Stakeholders
C. Definitive Stakeholders
B. Expectant Stakeholders
D. Market Stakeholders

Answer 15

Latent Stakeholders

Question 16

Possesses two of the three variables or attributes.
A. Latent Stakeholders
C. Definitive Stakeholders
B. Expectant Stakeholders
D. Market Stakeholders

Answer 16

Expectant Stakeholders

Question 17

Those who have the power to impose their will on others but because they do not have a legitimate relationship or urgent claim.
A. Discretionary Stakeholders
C. Demanding Stakeholders
B. Dormant Stakeholders
D. Dominant Stakeholders

Answer 17

Dormant Stakeholders

Question 18

During the pandemic, the HP company donated 100 laptops to the public high schools in San Mateo as the beneficiary of their initiative, for the
implementation of the flexible learning. The public highs schools are considered to be the _____ stakeholders.
A. Discretionary Stakeholders
C. Demanding Stakeholders
B. Dormant Stakeholders
D. Dominant Stakeholders

Answer 18

Discretionary Stakeholders

Question 19

All behavior of employees ranging from managers and receptionist to front-line staff such as salespeople and shop assistants, that leaves an
impression on stakeholders.
A. Identity Rooted in Design
C. Identity Rooted in Corporate Culture
B. Identity Rooted in Communication
D. Identity Rooted in Corporation

Answer 19

Identity Rooted in Corporate Culture

Question 20

Logos, sounds, taglines, and house styles are _____________.
A. Identity Rooted in Design
C. Identity Rooted in Corporate Culture
B. Identity Rooted in Communication
D. Identity Rooted in Corporation

Answer 20

Identity Rooted in Design

Question 21

All are true about Identity Rooted in Communication, EXCEPT:
I. Verbal Messaging
III. Corporate Advertising, Events, and Sponsorship
II. Vision, Mission, Goals, and Objectives
IV. Tactical tool managers can use to convey identity

Answer 21

Vision, Mission, Goals, and Objectives

Question 22

What model suits the following strategies: Informational strategy: _____, Persuasive strategy: _______, and Dialogue strategy: ________.
A. one-way symmetrical model of communication / two-way asymmetrical model of communication /
two-way symmetrical model of communication
B. two-way asymmetrical model of communication / two-way symmetrical model of communication / one-way symmetrical model of
communication
C. two-way symmetrical model of communication / one-way symmetrical model of communication / two-way asymmetrical model of
communication
D. NONE OF THE ABOVE

Answer 22

one-way symmetrical model of communication / two-way asymmetrical model of communication /
two-way symmetrical model of communication

Question 23

The degree to which corporate themes are noticeable in all internal and external communication.
A. Consistency B. Transparency C. Authenticity D. Visibility

Answer 23

. Visibility

Question 24

The degree to which the corporate identity or positioning of the organization is unique.
A. Consistency
B. Visibility
C. Authenticity
D. Distinctiveness

Answer 24

Distinctiveness

Question 25

The degree to which an organization communicates values that are embedded in its culture. A. Consistency B. Visibility C. Authenticity D. Distinctiveness

Answer 25

Authenticity

Question 26

5. It is a promotional strategy that is paid in form wherein it targets not only the interest of the consumers in products and services offered by the company but towards having positive reputation among consumers. Thus, to better introduce the company thru different promotional strategy. A. Corporate Social Responsibility C. Brand Advertising B. Corporate Advertising D. IMC Tools

Answer 26

Corporate Advertising

Question 27

Vision: ______; Culture: _________; and Image: ___________ A. Stakeholders, Managers, Employees C. Managers, Employees, Stakeholders. B. Employees, Managers, Stakeholders D. Managers, Stakeholders, Employees

Answer 27

Managers, Employees, Stakeholders.

Question 28

The following are the results of good corporate advertising, EXCEPT: I. Increase Sales III. Intensify its reputation II. Precise Human Resource Management system IV. Compete with other brands A. I and IV only B. II only C. I and III only D. IV only

Answer 28

Compete with other brands

Question 29

Discussion, Educational Campaigns, and Advertising are Stakeholder Effects under _________. A. commitment B. awareness C. understanding D. involvement

Answer 29

understanding

Question 30

When company distributes newsletters to its clientele it spreads information about updates pertaining to the growth of the company. This stakeholder effects shows ________. A. commitment B. awareness C. understanding D. involvement

Answer 30

awareness

Question 31

. Edward Freeman categorized the stakeholders as follows ____________. A. Primary and Secondary Groups C. Equity, Economic, and Market Stakeholders B. Market and Community Stakeholders D. Influencer, Equity, and Economic Stakeholders

Answer 31

Influencer, Equity, and Economic Stakeholders

Question 32

The process that generally plans, controls and supervises manufacturing and production processes and service delivery as such an organization makes furniture, some of the operations management decisions involve the following: purchasing wood and fabric, (procurement) hiring and training workers (HR department). A. Management function C. Operational Management B. Strategic Management D. Corporate Communication

Answer 32

Operational Management