MIDTERMS

Question 1

This chapter explains what you did and how you did it, allowing
readers to evaluate the reliability and validity of the
research.

Answer 1

Methodology

Question 2

Methodology should include:

Answer 2

1. The type of research you did
2. How you collected your data
3. How you analyzed your data
4. Any tools or materials you used in the
   research

5.Your rationale for choosing these methods

Question 3

The methodology section should generally be written
in the _______ after the conduct of the study

Answer 3

past tense

Question 4

Four Steps in Writing the
Research Methodology:

Answer 4

1. Explain your methodological approach
2. Describe your methods of data collection
3. Describe your methods of analysis
4. Evaluate and justify your methodological
   choices

Question 5

True or false:

Methodology is an independent chapter (kayang mag stand alone).

Answer 5

TRUE

Question 6

TRUE OR FALSE:

Restating/Summarizing the objectives on the methodology is necessary so that readers does not have to return to the previous chapters

Answer 6

TRUE

Question 7

TRUE OR FALSE:

In methodology, the researchers tell everything that they did/will do for the study

Answer 7

TRUE

Question 8

Set of methods and procedures used in collecting and
analyzing the variables specified in the research question.

Answer 8

Research Design

Question 9

defines the research method such as
survey, correlational, quasi-experimental, experimental, case
study and so forth.

Answer 9

Research Design

Question 10

It is a framework that has been created to find answers to
research questions.

Answer 10

Research Design

Question 11

Kinds of Quantitative Methods:

Answer 11

1. Survey Method
   2.Experiments/Experimental Method
2. Existing Data (secondary research)

Question 12

the technique of gathering data
by asking questions to people who are thought to
have desired information.

Answer 12

Survey Method

Question 13

In this method:

A formal list of questionnaire is prepared.

Generally a non disguised approach is used.

The respondents are asked questions on their
demographic interest opinion.

Answer 13

Survey Method

Question 14

involves manipulating
one variable to determine if changes in one variable
cause changes in another variable.

Answer 14

Experimental Method

Question 15

This method relies on controlled methods, random
assignment and the manipulation of variables to
test a hypothesis.

Answer 15

Experimental Method

Question 16

is a research
method that involves using already existing data.

Existing data is summarized and collated to increase
the overall effectiveness of research.

Answer 16

Secondary Research or Desk Research

Question 17

Kinds of Qualitative Methods:

Answer 17

1. Interview or Focus Groups
2. Participant Observation
3. Existing Data (Secondary Research)

Question 18

involves gathering people
from similar. backgrounds or experiences together
to discuss a specific topic of. interest.

Answer 18

Focus Group/ Focus Group discussion

Question 19

TRUE OR FALSE:

Focus groups are preferred because there will be no discussion if the participants came from different backgrounds. (Mas Mapag uusapan in depth)

Answer 19

TRUE

Question 20

a method used by researchers to gather information from different sources to answer specific research questions, test hypotheses, or analyze a subject of interest.

Answer 20

Data Collection Techniques

Question 21

In interviewing respondents, the questions are fixed

Answer 21

Structured

Question 22

In interviewing respondents, there are pre-determined questions but additional follow up questions are prepared

Answer 22

semi-structured

Question 23

In interviewing respondents, the researcher opens a topic that serves as a basis in formulating questions

Answer 23

unstructured

Question 24

It describes specifically the survey questionnaire/ tool to gather data.

Answer 24

Research Instrument/Instrumentation

Question 25

TRUE OR FALSE: Researchers can adopt previous questionnaire as long as it is appropriate

Answer 25

TRUE

Question 26

TRUE OR FALSE: The researchers can adopt questionnaires and can tailor fit/revise it base on the fit of the study

Answer 26

TRUE

Question 27

strategies used to select a subset of individuals, groups, or elements from a larger population to participate in a study.

Answer 27

sampling techniques/methods

Question 28

the process of systematically applying statistical, logical, or computational techniques to describe, explore, and interpret data.

Answer 28

Data Analysis

Question 29

Selection of appropriate statistical method depends on the following three things:

Answer 29

* Aim and objective of the study, * Type and distribution of the data used, and * Nature of the observations (paired/unpaired)

Question 30

to identify the single value that is the best representative for the entire set of data.

Answer 30

Measures of Central Tendency

Question 31

describes how far apart data points lie from each other and from the center of a distribution

Answer 31

Variability

Question 32

the difference between the highest and lowest values

Answer 32

Range

Question 33

the range of the middle half of a distribution

Answer 33

Interquartile range

Question 34

average distance from the mean

Answer 34

Standard Deviation

Question 35

average of squared distances from the mean

Answer 35

Variance

Question 36

provides a compelling reason for choosing the research topic. It should answer the question: Why is this topic worth investigating?

Answer 36

Rationale

Question 37

It Describes the background or context leading to the study, including any relevant trends, issues, or gaps in knowledge that make the topic valuable. It Explain why the research matters in the field of marketing, particularly for the targeted audience or stakeholders.

Answer 37

Rationale

Question 38

This section outlines the main question that the research aims to address. The goal is to clarify what the research intends to solve or explore. This could include specific questions the research will answer or a hypothesis if relevant.

Answer 38

Statement of the Problem

Question 39

breaks down the overarching aim of the research into specific, actionable goals.

Answer 39

Objectives of the Study

Question 40

This section clarifies the boundaries of the study, defining what the research will and will not cover.

Answer 40

Scope and Delimitation

Question 41

This section explains the impact or value of the research findings.

Answer 41

Significance of the Study

Question 42

This section provides a comprehensive overview of relevant studies, theories, and concepts related to the research topic. Its purpose is to showcase existing knowledge, identify gaps in the literature, and highlight how the current study will build upon or differ from past research.

Answer 42

Review of Related Literature

Question 43

guides the study's direction and provides a theoretical foundation for understanding the variables and relationships explored in the research.

Answer 43

Conceptual/Theoretical Framework

Question 44

It is a type of framework that offers a visual or narrative depiction of how variables interconnect

Answer 44

Conceptual Framework

Question 45

It is a type of framework that relies on established theories to justify relationships.

Answer 45

Theoretical Framework

Question 46

Describes the specific location where the study will be conducted, whether it is a geographic area, an institution, an online community, or a company.

Answer 46

Locale of the Study

Question 47

Describes the target participants, sampling method, and sample size.

Answer 47

Respondents

Question 48

Explains the step-by-step process for gathering data, ensuring that readers understand exactly how the data will be acquired.

Answer 48

Data Collection Process

Question 49

Defines the overarching approach to the study, whether it is qualitative, quantitative, or mixed-methods.

Answer 49

Research Design

Question 50

Describes and justifies the tools used to gather data (e.g., surveys, interview guides, or observation checklists).

Answer 50

Research Instrument

Question 51

Includes detailed statistical or thematic analysis methods used to interpret the data, connecting each technique to the specific data type and research objectives.

Answer 51

Analytical Techniques

Question 52

key terms and concepts that are central to understanding the research, ensuring readers can follow without ambiguity.

Answer 52

Definition of Terms

Question 53

the study of consumers and the processes they use to choose, use (consume), and dispose of products and services, including consumers’ emotional, mental, and behavioral responses

Answer 53

Consumer Behavior

Question 54

TRUE OR FALSE: Understanding consumer behavior is not crucial for businesses to create effective marketing strategies that can influence consumers’ decision-making processes.

Answer 54

FALSE

Question 55

Importance of Consumer Behavior:

Answer 55

1. Better marketing and communications 2. Improve customer retention 3. Increase customer loyalty 4. Better plan inventory 5. Increase sales 6. Research competition

Question 56

Types of Consumer Behavior:

Answer 56

1. Complex buying behavior 2. Dissonance-reducing buying behavior 3. Habitual buying behavior 4. Variety-seeking behavior

Question 57

The consumer will first develop beliefs about the product, then attitudes, and then will make a thoughtful purchase choice

Answer 57

Complex Buying Behavior

Question 58

Based on the products available, time limitation, budget limitation, consumer buys a certain product without a lot of research

Answer 58

Dissonance- reducing buying behavior

Question 59

when a consumer has low involvement in a purchase decision

Answer 59

Habitual buying behavior

Question 60

consumers here generally buy different products mainly with an urge to seek variety

Answer 60

Variety seeking behavior

Question 61

Factors influencing consumer behavior

Answer 61

1. Situational Factors 2. Personal Factors 3. Social Factors 4. Psychological Factors

Question 62

Five stages of buying behavior

Answer 62

Stage 1: Problem Recognition Stage 2: Information Gathering Stage 3: Evaluating Solutions Stage 4: Purchase Phase Stage 5: The Post-Purchase Phase

Question 63

They are temporary in nature and include physical factors such as a store’s location, layout, colors, music, lighting, and even scent

Answer 63

Situational Factors

Question 64

These factors include demographic factors such as age, gender, income, occupation, etc. It also depends on one’s interests and opinions.

Answer 64

Personal Factors

Question 65

This factor also includes social class, level of education, religious and ethnic background, sexual orientation, customer orientation, and people around you – family, friends, or social network.

Answer 65

Social Factors

Question 66

A person’s ability to understand information, perception of needs, and mindset influence consumer behavior. One’s reaction to a marketing campaign will depend on one’s beliefs and state of mind.

Answer 66

Psychological Factors

Question 67

Customer Behavior Patterns:

Answer 67

1. Place of purchase 2. Items purchase 3. Time and frequency of purchase 4. Method of purchase

Question 68

TRUE OR FALSE: Buying behavior is a complicated and multifaceted component of customer psychology critical to creating marketing strategies. 

Answer 68

TRUE

Question 69

TRUE OR FALSE: Businesses can obtain a competitive advantage and long-term customer connections by diving into the psychological, social, personal, and situational elements influencing consumer decision-making.

Answer 69

TRUE