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Question 1

During what age?
— about 4.5 million years ago, the early hominids discovered fire, developed paper from plants, and built weapons.

Answer 1

Pre-Industrial Age

Question 2

These prehistoric arts were considered the earliest forms of traditional media.

Answer 2

Petroglyphs and pictographs

Question 3

Examples of Pre-Industrial Age?

Answer 3

• Cave paintings
• Clay tablets
• Papyrus

Question 4

(also known as “parietal art”) are numerous paintings and engravings found on cave walls or ceilings around 38 000 BCE.

Answer 4

Cave paintings

Question 5

are used as a writing medium especially for writing in cuneiform.

Answer 5

Clay tablets

Question 6

is made from pith of papyrus plant. It is used in ancient times as writing surface to designate documents written on its sheets, rolled up to scrolls.

Answer 6

Papyrus

Question 7

During what age?
• occurs during the revolution in Great Britain.
• This period brought in economic and societal changes, such as the substitution of handy tools with machines like the power loom and the steam engine
• The transformation of the manufacturing industry. and commercial enterprise for mass production of various products occurred
• Also, long-distance communication became possible via telegraph, a system used for transmitting messages.

Answer 7

Industrial Age (1700s - 1930s)

Question 8

Examples of Industrial Age?

Answer 8

• Printing press
• Telegraph
• Motion pictures

Question 9

is typically used for texts. It is a device that applies pressure to an inked surface resting upon a print medium (like paper or cloth).

Answer 9

Printing press

Question 10

is used for long-distance communication by transmitting electrical signals over a wire laid between stations.

Answer 10

Telegraph

Question 11

During what age?
• this age started when people utilized the power of electricity that made electronic devices like transistor radio and television work.
• The creation of the transistor piloted the rise of this age. The power of transistors was used in radio, electronic circuits, and early computers.
• In this period, people made use of air access to communication.

Answer 11

Electronic Age (1930s - 1980s)

Question 12

Examples of Electronic Age?

Answer 12

• Transistor radio
• ENIAC
• Mainframe computer

Question 13

is a radio receiver which uses transistors to amplify the sound. They can be cheap and small and some usé very little electric power.

Answer 13

Transistor radio

Question 14

was the first programmable, electronic, general-purpose digital computer, completed in 1945.

Answer 14

ENIAC (Electronic Numerical Integrator and Computer)

Question 15

is a computer used primarily by large organizations for critical applications like bulk data processing for tasks such as censuses, industry and consumer statistics, enterprise resource planning. and large-scale transaction processing.

Answer 15

Mainframe computer

Question 16

During what age?
• also known as the digital age.
• This period signified the use of the worldwide web through an internet connection. Communication became faster and easier with the use of social networks or social media platforms such as Facebook, Messenger, Instagram, Twitter, among others.
• The rapid technological advancement and innovation with the use of microelectronics lead to the development of laptops, netbooks, mobile phones, and wearable technology.

Answer 16

Information Age (1900s - 2000s)

Question 17

Examples of Information age?

Answer 17

• Laptop
• Network
• WWW

Question 18

What are the functions of Communication & Media?

Answer 18

• Monitoring function
• Information function
• Opinion function
• Watchdog role of journalism

Question 19

This function inform citizens of what is happening around them.

Answer 19

Monitoring function

Question 20

This function educates the audience as to the meaning and significance of the “facts”; ability of the media to teach the various norms, rules and values.

Answer 20

Information function

Question 21

This function provides a platform for public political discourse, facilitating the formation of “public opinion” and feeding that opinion back to the public from whence it came.

Answer 21

Opinion function

Question 22

This function give publicity to governmental and political institutions.

Answer 22

Watchdog role of journalism

Question 23

are the different channels through which information and entertainment reach an audience. This often includes the content itself as well as the physical device needed to transmit it, such as television programming and a television.

Answer 23

Types of medias

Question 24

What are the FOUR distinct categories of medias?

Answer 24

• Print media
• Broadcast media
• Internet media
• Out-of-home media

Question 25

This media refers to *printed materials*, such as books and magazines, that contain words and images.

Answer 25

Print media

Question 26

This media includes *information transmitted* through one of several mass communication channels, such as television and radio.

Answer 26

Broadcast media

Question 27

This media is content distributed *online* and can include emails and online publications.

Answer 27

Internet media

Question 28

This media reaches people when they are outside of their homes, like billboards.

Answer 28

Out-of-home (OOH) media

Question 29

Examples of Print media?

Answer 29

• Newspaper • Magazines • Direct mail

Question 30

This type of print media disseminate an extensive amount of information at a low price to readers. It can include several ad types, such as classified ads, display ads and inserts.

Answer 30

Newspapers

Question 31

This type of print media can be consumer-related or business-related. It includes those focused on glamour, lifestyles, entertainment and special interests. They are often printed monthly. They share news, information, reviews and research related to a specific industry and can include trade journals and professional publications. They are typically printed on a monthly or quarterly basis.

Answer 31

Magazines

Question 32

This type of print media includes informational flyers or postcard promotions delivered via USPS to the home or business address of a specified list of customers.

Answer 32

Direct mail

Question 33

Examples of Broadcast media?

Answer 33

• Television • Radio • Movies

Question 34

This type of broadcast media provides audiences with audio and visual stimuli to deliver information and entertainment.

Answer 34

Television

Question 35

This type of broadcast media offers listeners audio programming, including music, news and podcasts.

Answer 35

Radio

Question 36

This type of broadcast media provides opportunities for advertisers to incorporate their products outside of a traditional advertisement. The characters may mention or use a specific product due to an advertising deal between the movie studio and the company selling the product.

Answer 36

Movies

Question 37

Examples of Internet media?

Answer 37

• Email • Social media

Question 38

Companies use this type of internet media to reach customers quickly and directly.

Answer 38

Email

Question 39

This type of internet media is a crucial component of many companies' marketing plans because of its popularity and longevity.

Answer 39

Social media

Question 40

Example of Out-of-home media?

Answer 40

• Transit station ads

Question 41

You can find this type of Out-of-home media in bus stations, subway stations, train stations and airports where there is always a lot of foot traffic

Answer 41

Transit station ads

Question 42

Denotes how media producers make meaning about a certain medium (advertisement, TV show, film, etc.) they are producing and how they transfer that meaning to their target audience.

Answer 42

Media Language

Question 43

What are the types of Media Codes?

Answer 43

• Symbolic codes • Technical codes • Written codes

Question 44

What type of media code is this? • The meaning of the product is not based on the product itself but on the *interpretation* of the audience. • Refers to the use of symbols, images, or metaphors within media to convey meaning beyond their literal representation.

Answer 44

Symbolic codes

Question 45

What type of media code is this? • refers to the specific *techniques and conventions* used in the production and presentation of media content. • It encompasses various elements such as camera angles, lighting, sound effects, editing techniques, special effects, and graphic design.

Answer 45

Technical codes

Question 46

What type of media code is this? • The formal written language used in creating a media product. • It includes the *printed language* (the text visible with the media frame which is the text you can see within the frame) and the spoken language which includes the dialogues and even the lyrics of the song.

Answer 46

Written codes

Question 47

What are the types of Convention?

Answer 47

• Form conventions • Story conventions • Genre conventions

Question 48

This type of convention refers to the *overall structure* or format of a media text. It encompasses how the content is presented, organized, and delivered to the audience. This includes films, television shows, books, newspapers, magazines, websites, social media platforms, and video games.

Answer 48

Form conventions

Question 49

This type of convention refers to the narrative elements and *storytelling techniques* used within a media text to convey a plot, characters, conflict, and resolution. It includes plot structure, character development, conflict, and narrative devices.

Answer 49

Story convention

Question 50

This type of convention refers to the common use of the elements of narratives such as the characters, settings, or *themes* in a certain type of media. Provides audiences with expectations about the content and help creators communicate with their intended audience.

Answer 50

Genre conventions

Question 51

• refer to the people who *initiate, plan, and produce* media texts. • They need to have the skill in assessing the media texts and a thorough understanding of the target product; and the processes that go into creating the products.

Answer 51

Media producers

Question 52

• refer to individuals or groups who have an *interest or concern in a particular project*,organization, or industry. • each group may have different priorities, perspectives, and expectations regarding media content and its impact on society.

Answer 52

Stakeholders

Question 53

• consists of the individuals or groups who consume and *engage with media content.* • include viewers of television shows and movies, readers of books and newspapers, users of social media platforms, gamers, and attendees of live events.

Answer 53

Audience