Minority Influence Flashcards
What factor did moscovici say is more likely to influence majority?
Consistency
What was Moscovici’s procedure?
female participants in groups of 6 were shown 36 slides with different shades of blue. Two were confederates (minority)
What happened in the first condition of Moscovici’s experiment ?
The confederates said green for all 36 slides and were consistent
What happened in the second part of Moscovici’s study ?
Confederates answered green 24 times and blue 12 times. They were inconsistent
What were Moscovici’s findings?
Consistency lead to 8% influence and inconsistency lead to 1% influence.
What are the two forms of consistency?
Diachronic
Synchronic
What’s diachronic consistency
Over time and unchanged views
What’s synchronic consistency ?
Between members of a group and there’s agreement.
Why is consistency important when influencing the majority?
Disrupts established norms and creates uncertainty and doubt which leads to majority questioning their views
