Minority influence

Question 1

what are the three key factors

Answer 1

Consistance, commitment, flexibility

Question 2

Procedure of the Moscovici study

Answer 2

6 pps (2 confederates) 36 blue slides, said they were green the whole time or 2/3rds of the time.

Question 3

Results of the Moscovici study

Answer 3

Consistant- 8.42%
Inconsistant- 1.25%

Question 4

What is the snow ball effect

Answer 4

Over time more people convert and it spreads until they become the majority.

Question 5

Martin Et al research into deeper processing

Answer 5

-One grouo heard a majority view and were exposed to a minority view, the other group had the reverse.
-The group who heard the minority view were less likely to change their view- suggests deeper processing.

Question 6

Artificial research

Answer 6

Moscovici doesn’t mimic real world, there was nobody’s lives at stake e.g Jury Duty.
Group dynamics are not like the real world with status so lacks external validity.

Question 7

Research support for consistancy

Answer 7

Wood et al- metaanalysis of 100 similar studies and found consistant minorities were the most successful,

Question 8

Minority influence is powerful

Answer 8

When asked to write down privately in the Moscovici study they still conformed to the minority view so they have internalised.