minority influence Flashcards
(52 cards)
what is minority influence
when a small number of people (a minority) rejects the established view of the majority group
what is minority influence most likely to lead to
internalisation
both public behaviour and private beliefs are changed during the process therefore social change
how would the world not move forward
if the minority went with the majority there would be no change in society
for change to occur a minority of people will different views must be able to exert their influence on a minority
real life examples (3)
suffragette movement
Nazi Germany
race equality movement
what are the 3 important aspects of minority influence
consistency
commitment
flexibility
consistency meaning
over time the minority views increases the amount of interest from other people as the minority group keep the same message over time
two types of consistency (2)
synchronic consistency
diachronic consistency
synchronic consistency
people in the minority all say the same thing e.g in a protest shouting the same thing
diachronic consistency
they have been saying the same thing for a long time
(but what is a long period of time)
who investigated consistency
moscovici et al
procedure
women were originally told they doing a study on perception
shown diff colours and asked about them
2 confederates out of 6 women who always said slide was green when they were blue
what were the findings of moscovici
32% of pp conformed to the minority position on at least 1 occasion
consistent minority confederates- they always say the slides are green (influence 8% of trials)
inconsistent minority- they said slides are green on 2/3 of occasions (influenced 1.25% of trials)
this gap is significant between those who were consistently influence compared to inconsistently
conclusions for moscovici
consistency is vital for minority influence to occur
if minority consistently give the same answer they are more likely to sway the majority
what were the 2 conditions (variation study)
1- consistent minority and written responses (more private) (confederates were saying what they thought out loud)
2- inconsistent minority and verbal answers
shows an increase in the power of minority as more people conformed privately
don’t want to show they’re as easily influenced so private no one will know
good example of nsi
limtations (2)
ethics- deception as they were told they were doing a study on perception so they never technically consented
sample- can only generalise finding to females in 60s (valid in modern day females?)
strengths (2)
did different conditions and variations meaning its more justifiable as pyscologist compared it to strengthen and confirm findings
it offers a clear explanation- shows consistency is a clear factor and thats undeniable
commitment
sometimes minorities engage in quite extreme activities to draw attention to their cause
it is important that these extreme activities are at some risk to the minority because thus demonstrates commitment to the cause e.g oil activist getting arrested for protesting
the augmentation principle
extreme activities increasing the amount of interest further from the majority group members
who broke down commitment
hogg and vaughan
what are the factors h and v suggested (4)
principle
sacrifice
share characteristics with the majority
social trends
principle
the minority cant be seen to be acting out of self interest
sacrifice
the minority have to be able to show that they are willing to sacrifice and compromise to support their viewpoint
share characteristucs with the majority
they need to adhere an in-group schema to exert a strong effect
social trends
the minority will have more effect if you can tap into a social trend
if you have an arguement around freedom and acceptance your most likely to persuade the majoirty but somehwere like russia maybe not