Minority Influence

Question 1

What is synchronic consistency with an example

Answer 1

All of the people are saying the same thing

Moscovici’s colours

🟦🟦🟩🟩🟩

Question 2

What is diachronic consistency with an example

Answer 2

All of the people are saying the same thing for a while

Green peace movement

They used to be seen as strange but now have made real change

Question 3

What is commitment with an example

Answer 3

Engaging in extreme activities to make their cause seem important and worthwhile

Hunger strike

Question 4

What is the augmentation principle

Answer 4

The riskier an act the more committed a person seems, makes them more likely to convince

Question 5

What is flexibility, who studied it

Answer 5

Being willing to change tweak their views to appeal to the majority, making their ideas seem more feasible by being more agreeable.

Studied by Nemeth

Question 6

What were the procedures for moscovici

Answer 6

36 slide, all blue

6 participants, 2 confederates

Consistent minority
Said all were green

Flexible minority
Said 24 were green

Question 7

What were the results for moscovici

Answer 7

Consistent
8.2% convinced

Inconsistent
1.2% convinced

Control
Error rate 0.25%