Minority Influence

Question 1

What is minority influence?

Answer 1

When a minority rejects the norm of the majority of the group and persuades the majority to move the position of minority
Most likely to lead to internalisation

Question 2

What did Mosovici do?

Answer 2

Green slide blue slide
People were tested for colourblindness
Placed on a group: 4 participants and 2 confederates
Shown 36 slides which were clearly different shade of blue and asked to say the colour out loud
1st part- both confederates answered green every time
2nd part- confederates inconsistently gave their answers

Question 3

What were Mosovici’s results?

Answer 3

When the confederates were consistent:
32% gave the wrong answer at least once
8.42% gave the wrong answer every time
When the confederates were inconsistent:
Results fell to 1.25%

Question 4

Synchronicity consistency

Answer 4

People in the minority are all saying the same thing

Question 5

Diachronic consistency

Answer 5

Been saying the same thing for a long time

Question 6

Problem with minority influence

Answer 6

Artificial task
Lack in external validity- limited in what they can day about how minority influence works in the real world

Question 7

What is social change?

Answer 7

When society adopts a new belief or way of behaving which becomes widely accepted as the norm

Question 8

4 ways for social change

Answer 8

Commitment
Flexibility
Consistency
Normative Influence

Question 9

The snowball effect

Answer 9

When a minority succeeds in attracting enough supporters, it’s transformed into the new society

Question 10

Gradual commitment

Answer 10

Gradually committing to something
Get someone to do something little and then build it up

Question 11

Social cryptoamnesia

Answer 11

Minority ideas are assimilated into the majority viewpoint without those in the majority remembering where the ideas came from

Question 12

How does minority influence explain social change?

Answer 12

Charlene Nemeth claims social change is due to the type of thinking that minorities inspire
Divergent thinking= thinking broadly to weigh up both arguments
Leads to better decisions and more creative solutions to social issues

Question 13

What is the role of deeper processing?

Answer 13

Some people are converted because they think more deeply about minority views
We like to believe other people share our views but when we find out they believe something different we are forced to think about all sides and perspectives