Minority influence Flashcards
(14 cards)
1
Q
moscovici - aim
A
- demonstrate how minority influence occurs
2
Q
moscivici - method
A
- female participants in small groups of six judged a colour, whether it was blue or green
- two confederates in each group to keep saying colour was green when colour was actually blue
- 36 trials
3
Q
consistent condition
A
stooges called it green every time
4
Q
inconsistent condition
A
answered green 24 times and blue 12 times
5
Q
control condition
A
just a group of naive participants
6
Q
findings - consistent condition
A
green responses were made over 8% of the time
7
Q
findings - inconsistent condition
A
1.25% responses were green
8
Q
findings - control condition
A
fewer than 1% green responses
9
Q
findings
A
- 32% of naive participants gave at least 1 green response
- minority had some influence - 1/3 participants agreed with minority at least once
- if two confederates consistently agreed and seemed confident, they were able to persuade majority
10
Q
consistency
A
- when first exposed to a differ view, seen as error. However when consistent they consider situation more carefully.
- seen as influential,
11
Q
Commitment
A
- hard to dismiss minority when they’re uncompromising and consistently committed
- suggest certainty, confidence, courage, persuasive, taken seriously
12
Q
Flexibility
A
- flexibility is more effective at changing influence than rigid arguments
- as minority is powerless, they have to negotiate rather than enforce
- rigid seen as narrow minded and refusing to consider other opinions
- however too flexible shows inconsistency
13
Q
Snowball effect
A
- members of majority slowly shift to minority, as majority grows, more members convert to the minority opinion.
- Eventually minority grows so large it turns to majority
14
Q
Social cryptoamnesia
A
- when social change occurs, the attitude and opinion become integral part of society culture and source of minority influence is gradually forgotten
