Minority Influence Flashcards
What is minority influence?
A situation where one person or a small group of people influences the beliefs and behaviours of a larger group
What are the 3 key factors that allow minority influence to work?
Flexibility
Consistency
Commitment
Give an example of flexibility
Nemeth and the ski compensation
What are the 2 types of consistency?
Synchronic
Diachronic
What is synchronic consistency?
They’re all saying the same thing
What is diachronic consistency?
They’ve all been saying the same thing for some time
What is minority influence most likely to lead to?
Internalisation
Why do some minority groups do extreme things?
They want people to know that they are COMMITTED to what they believe
What is the snowball effect?
When the minority view becomes the majority view
Who conducted the blue/green experiment to test minority influence?
Moscovici
What type of social influence causes conversion?
Informational
What is social cryptoamnesia?
This is when the general public know there has been a change but they don’t know when
What was Moscovici’s aim?
To see if a minority could influence the majority in a colour perception test
