Minority Influence

Question 1

Minority influence

Answer 1

Where one person or small group influences the beliefs of other people

-often leads to internalisation

Question 2

Moscovici et al

Answer 2

• investigated minority influence
• 6 people asked to view 36 blue coloured slides varying in intensity and then state whether the slides were blue or green
• each group had 2 confederates who consistently said on 2/3rds of the trials the slide was green

Question 3

Moscovici et al findings

Answer 3

• the participants gave the same wrong answer on 8.4% of the trials
• 32% gave the same answer as the minority on at least one trial
• a second group had an inconsistent minority and agreement fell to 1.25%
• a third control group with no confederates and only wrong answers on 0.25% of trials

Question 4

Consistency

Answer 4

Consistency in minority groups increases interest from others
-makes people rethink their views

Question 5

Commitment to the cause

Answer 5

• e.g engaging in extreme activities that may be dangerous to show how committed you are
• the majority will then pay more attention

Question 6

Flexibility

Answer 6

Been consistently repetitive can be off putting to the majority
-need to consider other points of views and accept valid counter arguments

Question 7

The process of change

Answer 7

The three factors (flexibility, commitment and consistency) lead to deeper processing and more people switch from majority to minority view

Question 8

Evaluation

Research support

Answer 8

Moscovici

Question 9

Evaluation

Artificial tasks

Answer 9

Colour of slides is not applicable to real life situations