Minority Influence Ao3

Question 1

What is moscovici eat als 1969 study

Answer 1

6 people were asked to view 36 blue coloured slides, and 2 confederates consistently said the colour was green
This lead to some of the participants also agreeing saying they were wrong

Question 2

What is two strengths of minority influence

Answer 2

1. Moscovici et als study, consistent minority opinion had greater effect than view that were inconsistent
2. Martin et all 2003, research support for deeper processing, two groups presented a message as a minority or majority and measured participant agreement, the minority group had more agreement as it lead to deeper processing

Question 3

What is a limitation of minority influence

Answer 3

Artificial tasks
Doesn’t reflect real minority situations like a jury in the court so it lacks external validity.

Question 4

What type of conformity does minority lead to

Answer 4

Internalisation- their opinions have permanently changed publicaly and privately.

Question 5

What is the difference between synchronic and diachronic consistency

Answer 5

Synchronised- all saying the same thing
Diachronic- same thing for a long duration