Miscellaneous Flashcards
Insertion Order includes
Type of deliverables Price Impressions max amount Start end date 3rd party info
What is the Digital Advertising Alliance?
Cross industry self regulatory program for online behavioral advertising
What is VAST?
Est 2008
Video Ad Serving Template
Standardizes specs
VAST compliant
New consumer journey
Awareness Consideration Preference Purchase Loyalty Advocacy
Who created 3MS
IAB
ANA
4A’s
Invoice timing
Issued within completion of first months delivery or within 30 days of campaign completion whichever is earlier.
All invoices sent within 90 days of everything being delivered.
Paid within 30 of receipt
What are the goals of the 3MS and the MRC Media Ratings Council
Ad impression from served to viewable GRP for online Standard ad sizes Brand Metrics view throughs Brand attitudinal standards
How much was spent in digital advertising in 2014?
$49.5 Billion
Basic principles of Privacy via IAB
- Meaningful Notice
- Informed of choices
- Implement appropriate security practices for info
- Businesses should be responsive
- Educate benefits of interactive advertising
How much can u bonus an agency with a 3rd party server?
No more than 10%
How much can you bonus an Agency without a 3rd party ad server
Can be over 10 percent
Ad choices top 2 things
Notification
Option to opt out
Specs must be sent within
2 days of signed IO
How long to notify agency if inventory is not available?
2 days of signed IO
Changes to site notification
10 days prior notice to changes taking place
