Mkt Structures Flashcards
(117 cards)
What characterizes a competitive market structure?
A large number of small firms and buyers
Examples include perfect competition
What characterizes an uncompetitive market structure?
A small number of large firms; high concentration ratio
Examples include oligopoly or monopoly
What are barriers to entry?
Factors that make it difficult or impossible for firms to enter an industry and compete
Can lead to less competition and more market concentration
What are natural barriers to entry?
Barriers due to the nature of the industry that make it efficient for one or a small number of large firms to operate
Examples include high economies of scale
What are legal barriers to entry?
Laws and regulations that make it difficult for firms to join the industry
Examples include patents, copyrights, and trademarks
What are strategic/artificial barriers to entry?
Barriers put in place by existing firms to prevent competition
Can be anti-competitive and may be illegal
What are examples of natural barriers to entry?
- High capital start-up costs
- High sunk costs
- High economies of scale
- Geographical barriers
What are examples of legal barriers to entry?
- Patents
- Copyrights
- Trademarks
- Licensing
- Public franchises
- Import controls
What are examples of strategic barriers to entry?
- Ownership of production factors
- Control of necessary technology
- Limit pricing
- Predatory pricing
- Marketing barriers
- Other anti-competitive practices
What are barriers to exit?
Factors that make it difficult or impossible for firms to cease production and leave an industry
High barriers to exit can deter entry into an industry
What are some examples of barriers to exit?
- Asset write-offs
- Closure costs
- Lost reputation
What type of product do firms in a competitive market structure typically sell?
Homogeneous (identical) or very similar products
Examples include foreign exchange markets and fishing
What type of product do firms in an uncompetitive market structure typically sell?
Differentiated products
Example: A BMW car is not the same as a standard car
What is product proliferation?
Large firms producing several versions of the same good
Example: L’Oreal owning many beauty brands
What is limit pricing?
A pricing strategy where a monopolist cuts its price to deter new competition, making only normal profit
AC = AR = P
What is predatory pricing?
A pricing strategy where a monopolist cuts its price to a loss-making level to eliminate competition
Prices are raised again once competition is eliminated
What is a monopsony?
A market structure with a single buyer
It gives the buyer significant market power
What is buying power in the context of monopsony?
The ability of a firm or group of firms to negotiate better prices from suppliers
Can lead to lower wages in labor markets
What is economic efficiency?
Economic efficiency is about a society making optimal (best) use of our scarce resources to help satisfy changing wants and needs.
Define allocative efficiency.
Allocative efficiency occurs when the value that consumers place on a product equals the marginal cost of factor resources used up in production.
What is the condition for allocative efficiency in a market?
Price = marginal cost of supply (P = MC).
What happens in a competitive market up to output Q?
The price consumers are willing to pay is higher than the cost of the scarce resources used to produce the good.
When is social welfare maximized in a competitive market?
Social welfare is maximized when the equilibrium quantity is produced.
Define productive efficiency.
Productive efficiency occurs when a firm is producing goods or services at the lowest possible average cost, using the fewest possible resources.