MKTG 336 Exam 3 - FLASHCARDS - Practical Knowledge Questions Flashcards by Stu Diaz

Who maintains the ‘Find An Aggie’ database?

 a) Texas A&M Career Center
 b) The Association of Former Students
 c) The University Registrar
 d) Student Government Association

b) The Association of Former Students

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You use this tool to find a name if you are unsure of the spelling?

a) Fuzzy name search
b) Unique spelling search
c) Forgot name search
d) You have to correctly spell their name for any searches to come up

a) Fuzzy name search

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True or False: Only former students can access ‘Find An Aggie’?

False

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How can you possibly get a job from utilizing ‘Find An Aggie’?

a) Applying for job positions straight from the ‘Find An Aggie’ tab on the website
b) Posting your resume for Aggie employers to find and contact you directly
c) Scheduling interviews with recruiters through an online booking system integrated into ‘Find An Aggie’
d) Connecting with former students to build professional relationships and learn about job opportunities with the potential of receiving job referrals

d) Connecting with former students to build professional relationships and learn about job opportunities with the potential of receiving job referrals

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Which of the following is a recommended best practice when reaching out to a former student through ‘Find An Aggie’?

a) Ask them directly for a job
b) Send a short, professional message introducing yourself and your goals
c) Add them on social media before messaging
d) Copy and paste the same message to every contact

b) Send a short, professional message introducing yourself and your goals

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True or False: ‘Find An Aggie’ can be a useful tool to help you practice networking before you graduate?

true

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What information can you find about former students using the ‘Find An Aggie’ database?

a) Their graduation year and major
b) Their current job title and employer
c) Their contact information and location
d) All of the above

d) All of the above

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Which feature of ‘Find An Aggie’ allows you to filter alumni based on their industry or job function?

a) Career Match tool
b) Advanced search filters
c) Industry Insights
d) Aggie Network Map

b) Advanced search filters

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Which of the following is a way to make the most of the ‘Find An Aggie’ network?

a) Mass messaging several alumni at once
b) Personalizing your outreach based on the alumni’s profile
c) Only contacting alumni from your specific major
d) Asking for an immediate job placement

b) Personalizing your outreach based on the alumni’s profile

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Which of the following is true about networking through ‘Find An Aggie’?

a) It’s only for students seeking internships
b) Networking is solely focused on job applications
c) Networking through the platform can help you build relationships that may lead to job opportunities or career advice
d) Networking through the platform is mainly for students pursuing graduate programs

c) Networking through the platform can help you build relationships that may lead to job opportunities or career advice

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Is Find an Aggie free to use?

Yes

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True or false: Find an Aggie is Aggie network exclusive and only open to Texas A&M students and alumni?

true

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What is the community of Texas A&M students and alumni worldwide?

Aggie network

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What is a professional relationship where an experienced individual guides a less experienced person?

Mentorship

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What is an organization that connects and supports former students of a university?

Alumni association

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What is building and maintaining professional relationships for career growth?

Networking

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What is a recommendation from someone within a company to assist in a job application process?

Referral

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What is appropriate behavior and communication when reaching out to former students—includes being respectful, concise, and showing gratitude?

Professional etiquette

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What is a searchable directory of Texas A&M former students who have opted in to share their professional information and are open to being contacted?

Alumni database

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What percentage of U.S. consumers are reportedly willing to pay more for sustainable products?
a) 25%
b) 50%
c) 75%
d) 90%

b) 50%

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Which of the following is NOT a key initiative leading companies are undertaking to enhance environmental practices?
a) Carbon Neutrality
b) Renewable Energy
c) Space Exploration
d) Sustainable Supply Chains

c) Space Exploration

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What is “Greenwashing”?
a) A company genuinely investing in sustainable practices.
b) Transparent reporting of environmental impact.
c) Misleading consumers into thinking products are more environmentally friendly than they are.
d) A partnership for environmental conservation.

c) Misleading consumers into thinking products are more environmentally friendly than they are

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In 2024, how are corporate supply chains adapting to prioritize sustainability?
a) Increasing carbon emissions.
b) Integrating circular economy practices.
c) Ignoring ESG compliance.
d) Maximizing waste.

b) Integrating circular economy practices.

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Which of the following is a metric companies use to measure sustainability success?
a) Carbon Footprint
b) Employee Satisfaction
c) Revenue Growth
d) Market Share

a) Carbon Footprint

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What is the role of the SEC (Securities and Exchange Commission) regarding sustainability? a) Implementing rules for companies to report greenhouse gas emissions and climate-related risks. a) Providing funding for green initiatives. c) Certifying sustainable products. d) Lobbying against environmental regulations.

a) Implementing rules for companies to report greenhouse gas emissions and climate-related risks

Which of the following is a financial benefit associated with companies embracing sustainability practices? a) Increased operational costs. b) Lower electricity expenses through renewable energy. c) Decreased consumer trust. d) Higher risk of investment.

b) Lower electricity expenses through renewable energy.

Which organization helps retailers and manufacturers improve supply chain sustainability? a) World Business Council for Sustainable Development (WBCSD) b) The Sustainability Consortium (TSC) c) United Nations Global Compact (UNGC) d) Environmental Protection Agency (EPA)

b) The Sustainability Consortium (TSC)

What is a key focus for investors evaluating sustainability performance in their portfolios? a) Qualitative metrics only b) Ignoring sustainability incentives c) Quantitative metrics aligned with sustainability goals d) Short-term incentives only

c) Quantitative metrics aligned with sustainability goals

What role does transparency and reporting play in companies' communication of sustainability achievements? a) It is not important. b) It builds trust and demonstrates accountability. c) It increases operational costs. d) It confuses stakeholders.

b) It builds trust and demonstrates accountability.

True or false: financially, sustainability investments yield long-term cost savings, risk minimization, and increased investor confidence?

true

What are examples of greenwashing?

1. Nature-based imagery 2. Environmental buzzwords 3. Misleading recycling labels 4. Significant attention on sustainability initiative 5. Gray Washing

What is an example of greenwashing that uses terms such as "all-natural" to promote a product?

Environmental buzzwords

What type of greenwashing is products that cater to a consumer guilt through putting a suggestion such as "please recycle" to take attention from the products environmental damage?

Misleading recycling labels

What is the establishing of ESG aligned strategies/policies that are either far too vague to be effective or too simple to make any impact?

Gray washing

What describes businesses' attempts to cut or completely eradicate carbon dioxide emissions in response to climate change?

Decarbonization

What is used to assess their performance and effects in terms of social justice, environmental responsibility, and ethical governance?

ESG (Environmental, Social, Governance) framework

What is a business strategy that aims to reduce waste by prolonging the lifecycle of goods and materials through reuse, repair, refurbishment, and recycling?

Circular economy

What is the ethical and ecologically conscious acquisition of resources and materials?

Sustainable sourcing

What can be achieved when by using offsets or reductions, carbon emissions and absorption from the atmosphere can be balanced to achieve net-zero emissions? Businesses that have pledged to achieve net-zero emissions include Apple and Microsoft

Carbon Neutrality

What are supply chains that put an emphasis on environmental stewardship, emissions reduction, and ethical sourcing? Apple's and Tesla's initiatives are two examples

Sustainable supply chains

What are anvironmentally friendly architectural designs that reduce their impact on the environment and energy consumption? Leaders in this field include Google and Facebook

Green buildings

What is providing insight into supply chain operations to spot risks and areas for development while building stakeholder trust?

Supply chain transparency

What are monetary sums allocated to projects that promote environmental sustainability?

Green investments

What is one prominent example of advancing ESG-focused financing?

BlackRock

What is involving employees in sustainability efforts through incentives and participation in eco-friendly initiatives?

Employee engagement in sustainability

What is an example of employee engagement in sustainability?

Google

What is considered a short-form video? A) Less than 1 minute B) 2–3 minutes C) 5–10 minutes D) Over 10 minutes.

A) Less than 1 minute

True or False: Short-form videos have lower engagement rates than long-form videos?

false

Which platform is NOT primarily known for short-form video? A) TikTok B) YouTube Shorts C) Instagram Reels D) LinkedIn

D) LinkedIn

True or False: User-generated content plays no role in the success of short-form video platforms?

false

What is a key benefit of short-form video marketing? A) Quick audience engagement B) Long-term storytelling C) High production cost D) Low mobile compatibility

A) Quick audience engagement

Which of these is a trend in short-form video creation? A) Static infographics B) Long interviews C) Voiceovers and quick cuts D) Live streaming only

C) Voiceovers and quick cuts

True or False: Most short-form video content is discovered through direct search?

false

What challenge do creators face in the short-form video industry? A) Staying relevant with trends B) Accessing film studios C) Low internet usage D) Avoiding mobile platforms

A) Staying relevant with trends

What role do algorithms play in short-form video? A) Minimizes exposure B) Boosts relevant content to users C) Manually curates videos D) Only favors verified creators

B) Boosts relevant content to users

What is a common characteristic of successful short-form videos? A) Slow pacing and long intros B) Hooking the viewer within the first few seconds C) Complex scripts and dialogue D) Videos longer than 3 minutes

B) Hooking the viewer within the first few seconds

True or false: Short form videos can be a valuable education tool, as they can deliver information effectively and efficiently if used correctly?

true

True or false: Most platforms now have video editing software built into the app. You can use tools to cut, adjust speed, add text or photos to create a dynamic presentation. This feature allows users to create content without purchasing any additional software or tools?

true

By 2025, short form video content is expected to account for _____ of all internet traffic?

90%

What is content created by regular users rather than brands or professionals?

User generated content

What is a set of rules used by platforms to determine which content is shown to users based on behavior and engagement metrics like watch time, likes, and shares?

Algorithm

What is a metric that measures how much users interact with content, including likes, comments, shares, and watch time?

Engagement rate

What is the rapid spread of content across users and platforms, often triggered by high engagement and algorithm boosts?

Viral

What is the art of telling a compelling, complete story within a very short video—typically under 60 seconds?

Micro storytelling

What are videos designed to play seamlessly on a loop, encouraging repeated views and longer watch time?

Loopable content

What are interactive video features that allow users to respond to or collaborate with existing videos, often used on platforms like TikTok?

Remix/Duet

What is a crowded content environment where many creators are publishing similar videos, making it harder to stand out?

Content saturation

What is the total amount of time viewers spend watching a video. A key factor in how algorithms promote content?

Watch time

True or false: hybrid work expands talent access?

true

How does hybrid work expand talent access?

Companies can recruit globally, leading to more diverse and skilled teams

True or false: hybrid work boosts employee retention?

True. Flexible work improves job satisfaction and reduces turnover costs

True or false: hybrid work increases productivity?

True. Many employees report higher focus and efficiency when working remotely

True or false: hybrid work reduces overhead costs?

True. Businesses save on office space, utilities, and commuting expenses

True or false: hybrid work improves work-life balance?

True. Flexibility supports mental health and personal well-being

True or false: hybrid work hurts urban economies?

true

How does hybrid work hurt urban economies?

Declining foot traffic impacts small businesses and commercial real estate

True or false: hybrid work challenges company culture?

true

How can hybrid work challenge company culture?

Less in-person interaction can weaken team cohesion and innovation

True or false: hybrid work raises cybersecurity risks?

true

How does hybrid work raise cybersecurity risks?

More remote access points require stronger IT infrastructure and data protection

True or false: hybrid work requires evolved leadership?

True. Managers must shift from micromanagement to trust-based, outcome-driven leadership

What is a work arrangement where employees perform their job duties from a location outside of a traditional office, often from home or a coworking space, using digital communication tools?

Remote work

What is a flexible working model that combines in-office and remote work? Employees may split their time between working remotely and at a company location based on schedule or preference

Hybrid work

What are work policies that give employees autonomy over when, where, or how they work — including remote work, flextime, compressed workweeks, and job sharing?

Flexible work arrangements

What are teams made up of individuals who are physically located in different geographic areas, often spanning countries or time zones, and connected through digital communication?

Distributed teams

What is communication that does not occur in real-time, allowing team members to respond when convenient?

Asynchronous communication

What are examples of asynchronous communication?

Email, recorded video, project management tools

What is the equilibrium between professional responsibilities and personal life, which remote and hybrid work models aim to support more effectively?

Work-life balance

What are software and platforms that facilitate communication, project management, and teamwork among remote or hybrid teams?

Digital collaboration tools

What are examples of digital collaboration tools?

Slack, Zoom, Microsoft Teams, Trello

What is the emotional commitment an employee has to their organization and its goals — often linked to motivation, satisfaction, and productivity?

Employee engagement

What is the process of identifying, attracting, and hiring skilled individuals — an effort that has become increasingly global due to the rise of remote work?

Talent acquisition

What is the science of designing workspaces to support health, comfort, and productivity — especially important for remote workers setting up home offices?

Ergonomics

What is physical and mental exhaustion caused by the overuse of digital tools, constant connectivity, and a lack of clear boundaries between work and personal time?

Digital burnout

What is one key driver behind the rise of hybrid work post-pandemic? A) Increased office space availability B) Advances in technology like cloud computing and collaboration tools C) Decline in employee interest in remote work D) Stricter government regulations

B) Advances in technology like cloud computing and collaboration tools

Which of the following is a benefit of employee autonomy in a hybrid work environment? A) Decreased productivity B) Increased motivation and job satisfaction C) Higher rates of micromanagement D) Greater need for physical supervision

B) Increased motivation and job satisfaction

What is one major challenge employees face in a hybrid work setup? A) Over-communication among coworkers B) Too much access to office resources C) Isolation and loneliness due to fewer in-person interactions D) Reduced opportunities for remote meetings

C) Isolation and loneliness due to fewer in-person interactions

True or false: Cost savings are a driver of hybrid work because employees spend less on commuting?

true

True or false: A downside of remote work for cities is reduced demand for local businesses?

true

True or false: In a successful hybrid model, performance is typically measured by the number of hours worked rather than outcomes?

False. Performance is based on outcomes, not hours worked

True or false: Using collaboration tools like Slack, Teams, and Notion helps maintain effective communication in hybrid work environments?

true

Which leadership skill is increasingly important for managers in a hybrid work environment? A) Micromanagement B) Emotional intelligence C) Strict disciplinary control D) Traditional in-office supervision

B) Emotional intelligence

How does hybrid work benefit global talent acquisition? A) It limits hiring to local applicants B) It reduces the need for collaboration C) It allows companies to hire diverse talent from anywhere D) It eliminates the need for employee onboarding

C) It allows companies to hire diverse talent from anywhere.

True or false: Hybrid work became more popular due to the COVID-19 pandemic?

true

What is the primary distinction between traditional AI and generative AI? A) Traditional AI is more creative B) Generative AI can create new content C) Generative AI is rule-based D) Traditional AI generates music and images

B) Generative AI can create new content

Why is human oversight important when using generative AI? A) AI often refuses to generate content B) AI might provide biased or inaccurate outputs C) AI always asks for permission D) AI systems are too slow without humans

B) AI might provide biased or inaccurate outputs

How does generative AI create new content? A) It randomly generates outputs B) It mimics human thought processes C) It uses pre-existing data and patterns to generate new outputs D) It learns continuously from real-time input

C) It uses pre-existing data and patterns to generate new outputs

What is one limitation of generative AI? A) It requires no data to function B) It updates itself automatically C) It may spread misinformation D) It is incapable of creative tasks

C) It may spread misinformation

Which industry is generative AI used to develop new drugs and assist with patient care? Marketing Education Healthcare Manufacturing

Healthcare

What is a major ethical concern associated with generative AI? Lack of internet access Oversupply of labor Creation of deepfakes and biased outputs Difficulty using AI software

Creation of deepfakes and biased outputs

What emerging job field is directly related to guiding AI outputs? Systems engineering Prompt engineering Data entry Customer service

Prompt engineering

True or false: Generative AI can generate music, images, and computer code?

true

True or false: Once trained, generative AI can continuously learn and update itself without human input?

false

True or false: Generative AI is best viewed as a tool to assist humans rather than replace them?

What is an AI software application designed to simulate conversations through text or vocal interactions?

Chatbot

What is a machine learning method using layered neural networks?

Deep learning

What is media created using artificial intelligence to realistically mimic someone's appearance, voice, or actions?

Deepfake

What identifies patterns in data and allows computers to learn from the data?

Machine learning

What gives AI the ability to understand and produce human language?

Natural language processing

What is a machine learning program, or model, that makes decisions like the human brain by using processes that mimic the way biological neurons work together to identify phenomena, weigh options, and arrive at conclusions?

Neutral network

What is the “last-mile delivery”? A) The first step of supply chain logistics B) Transporting goods from manufacturer to warehouse C) Delivery from fulfillment center to end customer D) Delivery via Freight trains

C) Delivery from fulfillment center to end customer

Which technology helps improve delivery efficiency by finding the best routes? A) Packaging automation B) Route optimization software C) Customer service chatbots D) Assembly line robotics

B) Route optimization software

What is one major advantage of drone delivery system? A) Can carry heavier loads than trucks B) Eliminate the need for inventory C) Reduce dependence on traffic conditions D) Are cheaper than any other delivery method

C) Reduce dependence on traffic conditions

What company is mentioned as using electric vehicles in its sustainability efforts? A) Uber eats B) FedEx C) DHL D) Instacart

C) DHL

What percentage of customers say they prefer recyclable or reusable packaging? A) 45% B) 60% C) 72% D) 89%

C) 72%

Which of the following is an example of crowdsourced delivery? A) UPS truck route delivery B) Amazon Flex drivers using personal vehicles C) FedEx overnight shipping D) DHL’s GreenVan network

B) Amazon Flex drivers using personal vehicles

Which delivery challenge is most common in urban last-mile scenarios? A) Lack of airplanes B) Low product demand C) Traffic congestion and limited parking D) Warehouse shortages

C) Traffic congestion and limited parking

What percentage of shoppers won’t return after a bad delivery experience? A) 22% B) 42% C) 55% D) 69%

D) 69%

Why is real-time inventory visibility important? A) It reduces the number of retail staff needed B) It lowers product quality issues C) It helps track inventory and prevent stockouts D) It elimlinated the need for warehousing

C) It helps track inventory and prevent stockouts

What role does AI play in last-mile logistics? A) Produces packaging materials B) Builds delivery vehicles C) Optimizes routes and forecasts demand D) Replaces customer service staff

C) Optimizes routes and forecasts demand

MKTG 336 Exam 3 - FLASHCARDS - Practical Knowledge Questions

(130 cards)