Mod 1 Flashcards
(31 cards)
What is e-commerce?
E-commerce is a broad term that refers to the buying and selling of goods and services online.
E-commerce encompasses various business models including B2C, B2B, C2C, and C2B.
What is digital marketing?
Digital marketing is the practice of reaching consumers online through digital channels with the aim of turning them into customers.
Digital marketing includes various strategies such as SEO, PPC, content marketing, and social media marketing.
Fill in the blank: E-commerce refers to the buying and selling of goods and services _______.
online
Fill in the blank: Digital marketing aims to turn consumers into _______.
customers
What is B2B?
Businesses sell products or services to other businesses (e.g., a software company selling tools to marketing agencies).
What is B2C?
Businesses sell directly to individual consumers (e.g., a clothing brand selling through its website).
What is C2C?
Individuals sell goods or services to other individuals, often through a third-party platform (e.g., someone selling used clothes on Poshmark or eBay).
What is C2B?
Individuals offer products or services to businesses (e.g., a content creator licensing photos to a brand).
What does a Digital Marketing Coordinator do?
Oversees the execution of digital marketing campaigns across channels like email, social media, and web. Supports strategy implementation, reporting, and coordination among teams.
What does an E-commerce Analyst do?
Analyzes online sales data and customer behavior to improve website performance and conversion rates. Works closely with marketing and product teams to optimize the digital storefront.
What does a Marketing Associate do?
Provides support for general marketing tasks like campaign creation, content production, and market research. Acts as a versatile team player across different marketing functions.
What does an SEO Specialist do?
Optimizes website content and structure to improve search engine rankings and drive organic traffic. Uses keyword research, link building, and analytics tools to improve visibility.
What does an SEM Specialist do?
Manages paid search campaigns (e.g., Google Ads) to increase web traffic and conversions. Focuses on bidding strategies, ad copy, and keyword targeting.
What does a Social Media Specialist do?
Creates, schedules, and analyzes content across platforms like Instagram, X (Twitter), TikTok, and LinkedIn. Builds brand awareness, engagement, and community growth.
What does an Email Marketing Specialist do?
Designs and executes email campaigns to promote products, nurture leads, and retain customers. Uses segmentation, A/B testing, and automation to maximize performance.
What are the responsibilities of a Digital Marketing Coordinator?
DM
Coordinate marketing activities and initiatives, identify target audiences through research, run campaigns, and monitor metrics to evaluate trends.
What does a Marketing Associate do?
DM
Prepare reports on marketing and sales metrics, collect and analyze customer behavior metrics, coordinate with marketing teams to generate digital advertising materials, and assist with ongoing marketing campaigns.
What are the key tasks of a Search Engine Optimization (SEO) Specialist?
DM
Develop optimization strategies to improve search rankings, implement keywords for SEO, monitor metrics to understand SEO performance, and update links for optimization of search rankings.
What does a Search Engine Marketing (SEM) Specialist focus on?
DM
Identify customer personas, perform research on keywords for SEO and Pay Per Click (PPC) ads, monitor metrics to optimize paid search performance, and identify and monitor key performance indicators (KPIs) for SEM.
What are the duties of a Social Media Specialist?
DM
Develop, implement, and manage a social media marketing strategy, collaborate with sales and marketing teams on social media campaigns, create content to build customer connections and increase brand awareness, and monitor metrics in social media campaigns for customer engagement and content optimization insights.
What does an Email Marketing Specialist do?
DM
Create email marketing campaigns to promote products or services, create an archive of emails for lead generation, purge non-deliverable and unsubscribed email addresses, and use metrics to monitor the performance of email campaigns.
What is the role of an e-commerce analyst?
ECOM
Implement e-commerce strategies to support business goals.
What are the responsibilities of an e-commerce analyst regarding goals?
ECOM
Set e-commerce goals and key performance indicators (KPIs) for key attributes like audience, acquisition, behavior, and conversions.
What does an e-commerce analyst do with metrics?
ECOM
Monitor and analyze e-commerce metrics.
