Model of communication Flashcards
(16 cards)
are the metaphorical, simplified, and
systematic representations of the
communication processes which form
general perspectives on communication.
Communication Model
Communication Models:
•Linear Model of Communication
•Transactional Model
•Interactive or Convergence Model
•One way communication model
• There is no concept of feedback
Linear model
Linear Model consist of?
•Lasswell’s Model
•Aristotle’s Model
•Shannon-Weaver Model
•Berlo’s S-M-C-R Model
It was developed to analyze mass
communication.
Lasswell’s Model
Harold D. Lasswell (1948)
mainly focused on speaker and speech.
it is a speaker centered model.
Aristotle’s Model
•was created based to an article “A
Mathematical Theory of Communication” in Bell System Technical Journal
• It is known as the mother of all
communication models.
•depicts communication as a linear or one-way process consisting of five elements
Shannon-Weaver Model
Claude Elwood Shannon, Warren Weaver (1948)
•described factors affecting the individual components in the communication making the communication more efficient.
•was postulated from Shannon
Weaver’s Model of Communication
Berlo’s S-M-C-R Model
David Berlo (1949)
Transactional model consist of?
Barnlund’s Transactional Model
Helical Model
Mosaic Model
-gives the sender and receiver an
equally important role in
communication.
-Non-verbal and feedback is
considered
Transactional Model
•a multi-layered feedback system which
articulates that sending and receiving of messages happen simultaneously
•continuous process where sender and
receiver interchange their places, and
both are equally important.
Barnlund’s Transactional Model
Dean Barnlund (1970)
•inspired by a helix.
•introduces the concept of time where
continuousness of the communication
process and relational interactions are
very important.
Helical Model
Frank Dance (1967)
-Proposed in “The Prospect of Rhetoric”
-explains the complexity of human
communication.
- describes the randomness of the origin of messages and communication as a
dynamic process.
-Talks about individual differences
between people.
Mosaic Model
Sam Becker(1968)
INTERACTIVE OR CONVERGENCE MODEL consist of?
Schramm’s Model
similar to the transactional model as
they are both two-way communication models. But, the model is mostly used for new media like the internet.
Interactive or Convergence Model
• views communication as a process that takes place between a sender
(transmitter) and a receiver.
•Added field of experiences
Schramm’s Model
Wilbur Schramm (1940)
