Models

Question 1

What can you use as a checklist when performing a resource audit?

Answer 1

The 9s:
* machines
* money
* material
* markets
* make up
* mgmt
* methods
* MIS
* men

The 9s represent the key resources to evaluate during a resource audit.

Question 2

How can you assess the core competencies of an organisation?

Answer 2

Kay’s core competences model:
1) Reputation
2) Competitive architecture
3) Innovative ability

Competitive architecture is split into (i) internal architecture, (ii) external architecture, and (iii) network architecture.

Question 3

What are the components of Porter’s value chain?

Answer 3

Support activities:
* firm infrastructure
* HR mgmt
* technology development
* procurement

Primary activities:
* inbound logistics
* operations
* outbound logistics
* marketing & sales
* services

The value chain analysis helps identify activities that create value and contribute to margin.