Modes Of Communication Flashcards
(27 cards)
Synthetic personalisation
Addressing a mass audience as if they were individuals - through inclusive language
Serif
Small line or stroke regularly attached to a larger one (in a letter or symbol)
Sans-serif
No extended features (serifs) at the end of strokes
full shot image
Can see all of subject, including body language
Extreme close up image
Focus on specific features and shows emotion
POV shot
Places audience in scene - personal
Overhead shot
Can present lack of power and low status
Graphology
The visual aspects of language
Typography
Font and size
Proper noun
Refers to names of people or places
Abstract noun
States, feelings, concepts that don’t have a physical existence
Concrete noun
Objects that have a physical existence
Material verb
Show actions or events
Relational verb
Identify properties or show states of being
Mental verb
Show internal processes (such as thinking)
Verbal verb
Show external processes of communication through speech
Base adjective/adverb
Basic form of an adjective or adverb, modifying another word
Comparative adjective/adverb
To compare two instances (add ‘er’ or use ‘more’)
Superlative adjective/adverb
To compare more than two instances, identifies the best example
Personal pronoun
People (1st, 2nd, 3rd)
Number (sg, pl)
Gender
Demonstrative pronoun
Orientâtes the reader/listener towards a person, object or idea (closer of further away)
Indefinite pronoun
Refers to a person, object or idea that is non-specific
Articles (Determiner)
Show that something is definite or indefinite
Possessives (Determiner)
Show owenership
