Modterm Flashcards
(29 cards)
What is the focus of communication?
Messages
What is communication inquiry?
Inquiring about messages or the study of messages
Research is…
Based on Curiosity A systematic process Potentially Replicable Reflexive and self-critical Cumulative and self correcting Cyclical
A research model’s 5 phases
- Conceptualization
- Planning and designing
- Methodologies
- Analyzing and interpreting data
- Starts the process all over again
How do we determine the area of communication an article falls within?
What the question or goal is
Or what type of message is being studied
Ontology
Your personal belief about “what is reality”
World is constructed by senses, or the world is made of objects which I perceive
Epistemology
How we can “know” about reality: Science of Knowing
Ontology determines Epistemology
Methodology
How we try to find out about reality
Based on what we think is real
Based on how we believe we can know about that reality
Subjectivity vs. Objectivity
Sub: If you believe that reality is constructed through perceptions…
Objec: if you believe that reality is separate from you
learning by examining other things
It’s not possible to be purely objective
How is Descartes evil genius related to Comm inquiry?
The evil genius is the deceiver that would obscure our reality both objectively and and subjectively
Acceptance Rate vs Citation Rate
Acceptance rate = # of times published
Lower means better journal
Citation Rate = higher citation means better journal
Impact factor
A citation Rate measure
How frequently the journal gets citied and how recent
Citation Half-life
How long a particular journal lasts before replaced
Longer lasting means no better studies exist
What is Rhetoric?
???
What is Rhetorical Criticism?
Rhetorical criticism analyzes the symbolic artifacts of discourse — the words, phrases, images, gestures, performances, texts, films, etc. that people use to communicate.
Systematic criticism that follows a structure to analyze symbols
Understanding rhetorical processes
Steps to Rhetorical Criticism
- Formulating a research question and selecting an artifact
- selecting a unit of analysis
- analyze the artifact
- Write the critical essay
Kenneth Burkes Dramatism and Dramatic Pentad
Life is not like drama, life is drama
Act Scene Agent Agency Purpose
What does it mean to apply a theory to a text/ artifact?
An approach to the analysis of an artifact
What is the focus of Critical Studies?
Marx-like focus on political and economic structures
What is the focus of Cultural Studies?
Humanistic, literary, artistic; Identity Politics
What are the 5 major paper sections?
Introduction Literature Review Method Results Discussion and Conclusion
What does the literature review cover?
Express what we don’t know about the topic
What are the sections within the methods section?
How will you answer your RQ or test hypothesis
Lead in paragraph
Procedures
Qualitative and quantitative data
The sample
What do you do in the procedures section?
Apart of Method
Explain how the study was completed, step by step
