Module 1 Flashcards
(21 cards)
What era occurred Pre-1860s?
Simple Trade Era
What era was categorized by products being made, grown, and traded in small quantities?
Simple Trade Era
What era spanned from 1860-1920
The Production Era
What era was categorized by a seller’s market?
The Production Era
What era spanned from 1920-1940
The Sales Era
What era was categorized by sellers aggressively promoting what they made?
The Sales Era
What era spanned from 1940-1990
The Marketing Era
What era was categorized by consumers becoming the central focus of the firm- make what we sell
The Marketing Era
What era spanned from 1990-2010
The Relationship Marketing Era
What era was categorized by focusing on long term relationships with consumers- loyalty
The Relationship Marketing Era
What era spanned from 2010-present
The Societal Marketing Era
What era is categorized by corporations focusing on the effect on society
The Societal Marketing Era
What type of marketing is categorized by collaborative relationships based on customers’ individual needs and concerns?
Customer Centric Marketing
What type of marketing is categorized by long term mutually satisfying, buyer seller relationships?
Relationship Marketing
What marketing strategy is categorized by using information about customers to develop and sustain desirable customer relationships?
Customer Relationship Management
What marketing strategy is categorized by meaningful long-term relationships while maintaining, supporting, and enhancing the natural environment?
Green Marketing
What are the 4 Ps of Marketing?
Promotion, place, price, product
What does the SWOT stand for?
Strengths, Weaknesses, Opportunity, and Threat
What type of competitive structure is when firms in competitive industries attempt to differentiate a product?
Monopolistic
What type of competitive structure exists when there are a large number of sellers with similar products and low barriers to entry?
Pure Competition
What are the three Ps for the triple bottom line?
Profit, people, the planet
