Module 1 Flashcards

(31 cards)

1
Q

Meaning of the Latin word Communicare?

A

“To share” or “To make common”

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2
Q

What is the aim of Oral Communication?

A

Its aim is to express or send a thought or a message to a single person, a small group, a big audience or the mass.

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3
Q
  1. Communication is a process
  2. Communication occurs between two or more people
  3. Communication is both spoken and written
A

Nature of Communication

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4
Q

sending messages through the written word

A

Written Communication

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5
Q

involves spoken conversation to send messages

A

Oral Communication

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6
Q

The source of information or the message

A

Sender

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7
Q

The information, ideas, or thoughts conveyed by the speaker in words or in actions.

A

Message

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8
Q

The process of converting the message into words, actions, or other forms that the speaker understands

A

Encoding

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9
Q

The medium or the means, such as personal or non-personal, verbal or nonverbal, in which the encoded message is conveyed.

A

Channel

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10
Q

The process of interpreting the encoded message of the speaker by the receiver

A

Decoding

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11
Q

The recipient of the message, or someone who decodes the message

A

Receiver

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12
Q

The reactions, responses, or information provided by the receiver

A

Feedback

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13
Q

The environment where communication takes place

A

Context

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14
Q

The factors that affect the low of communication

A

Barrier

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15
Q

Communication should include everything that the receiver needs to hear for him/her to respond, react or evaluate properly.

A

Completeness

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16
Q

The message should be direct to the point

17
Q

Consider relevant information about his/her receiver such as mood, background, race, preference, education, status and needs, among others.

A

Consideration

18
Q

The message should be concrete and supported by facts, figures and real life examples and situations.

19
Q

Respecting the culture, values and beliefs of his/her receiver.

20
Q

The use of simple and specific words to express ideas

21
Q

Grammar and sentence structure

22
Q

a linear model of communication for oral communication

A

Aristotle’s Model

23
Q

Speaker -> Speech -> Occasion -> Audience -> Effect

A

Aristotle’s Model

24
Q

Credibility of the Speaker
Emotional Bond
Sense of Reason

A

Ethos
Pathos
Logos

25
He drafted his model of communication using the following questions: Who?, Says what?, In which channel?, To whom?, With what effect?
Harold Dwight Laswell's Model
26
Originally designed for electronic communication | In this model, “noise” was introduced.
Shannon and Weaver Model
27
Levels of Communication Problem
Technical Problem Semantic problem Effectiveness Problem
28
Sender-Message-Channel-Receiver (SMCR) model of communication
David Berlo's Model
29
Criticism of Berlo's Model
There is no feedback There is no concept of noise or any kind of barriers in communication process It is a linear model of communication, there is no two way communication Both of the people must be similar according to all factors mentioned above
30
Father of Mass Communication
Wilbur Schramm
31
asserts that communication can take place if and only if there is an overlap between the Field Experience of the Speaker and the Field Experience of the Listener.
Schramm's Model