Module 1:Lesson 2 Flashcards
(42 cards)
Propose solutions in terms of product and services that will meet the need using techniques on?
Seeking,screening,and seizing opportunities
The marketing environment is the starting point of any venture that involves understanding and knowing the macroenvironment, microenvironment, and internal environment
Scanning
The 3s of opportunity spotting and assessment are?
Seeking,screening,and seizing
Is the framework that most of the promising entrepreneurs use to finally come up with the ultimate product or service suited for a specific opportunity.
The 3s of opportunity spotting and assessment
Is the first step and is the most difficult process of all due to the number of options that the entrepreneur will have to choose from.
Seeking the opportunity
What is the acronym of STEEPLED
•Socio cultural
•Technological
•Economic
•Environmental
•Political
•Legal
•Ethical
•demographic
Represent a general view of a locality’s traditions,custom beliefs,norms and perceptions
Socio cultural
Composed of innovation of an existing an existing technology or an invention of a new one mostly on applied science and engineering research areas
Technological
Has a direct effect on any business venture
Economic
Will help the entrepreneur determine if the business he or she is entering into will comply with the environmental standards or will just hazard to people,animals,nature
Environmental
Induced by the government policies and administrations
Political
Government laws and regulations that can restrict or allow business activities
Legal
Factors that will serve as entrepreneurs guide on how to be ethical in running the business
Ethical
These are the characteristics of the people in the target market
Demographic
This is the source of current trend on what is happening in the industry where the future business will belong to
Industry
These are the new trends that can be the core business model of a new venture.
New discovery
These are projected new opportunities that can possibly affect the business while it’s running
Futuristic opportunities
It involves the development of new ideas from various sources
1.macroenvironmental sources
2.Micromarket
These are the current needs and wants of potential customers that should be discovered right away by building entrepreneur
Consumer preferences interest and percetion
Recognizing and understanding potential competitors will aid the entrepreneur to develop a product or service that is unique and will surely stand out from the competition.
Competitors
Often times the most brilliant ventures come from the most unexpected opportunities it may happen in unlikely situations unlikely places and with unlikely people
Unexpected opportunities from customers
Methods of generating new ideas for Entrepreneurs are?
1.focused group discussion(FGD
2.Braintstorming
3.Brainwriting
4.problem inventory analysis
In this method a moderator Handles a very open free flowing and in depth discussion with a group of people who can provide insightful ideas about new product or service
Focused group discussion
Business opportunities do not just come from outside forces but also from within the entrepreneurs talent, hobbies,skills,expertise
Talent,hobbies,skills, expertise