Module 1 Mock Exam

Question 1

The Digital Marketing Institute ……….. principle involves continually learning from your online engagement with customers and acting on the insights collected.
Fill in the blank with the following

INTEGRATE
INITIATE
ITERATE

Answer 1

ITERATE

Question 2

Which of the following are components of the Digital Marketing Institute Framework for Digital Strategy and Planning? Choose TWO of the following:

DIGITAL PLANNING
ORGANISATIONAL CHANGE
DIGITAL COMMUNICATIONS
ANALYTICS & BIG DATA

Answer 2

DIGITAL COMMUNICATIONS -

ANALYTICS & BIG DATA

Question 3

Which of the following is a benefit of integrating digital and traditional communications?
Choose ONE of the following:

CAPITALIZING ON VIRTUAL INTERACTIONS
TRACKING IMPACT OF ONLINE CAMPAIGNS
CAPITALIZING ON REAL-LIFE INTERACTIONS

Answer 3

CAPITALIZING ON VIRTUAL INTERACTIONS

Question 4

…………… among your target audience is important in adopting a wide range of digital communications.
Choose ONE of the following to complete the sentence:

COMPLEMENTING TRADITIONAL COMMUNICATIONS
DECREASING YOUR MESSAGE SATURATION
INCREASING YOUR MESSAGE SATURATION

Answer 4

INCREASING YOUR MESSAGE SATURATION

Question 5

Which of the following are benefits of using digital channels appropriate to your priority audiences?
Choose TWO of the following:

INCREASED VIEWERSHIP
INCREASED RESOURCE EFFECTIVENESS
ENHANCED USER TRACKING CAPABILITIES
REDUCED RESOURCE WASTAGE

Answer 5

ENHANCED USER TRACKING CAPABILITIES

REDUCED RESOURCE WASTAGE

Question 6

During the stakeholder engagement process which stage will you set goals and review past actions?
Choose ONE of the following of the ordered process:

ENGAGEMENT STRATEGY 
STAKEHOLDER MAPPING 
PREPARATION 
ENGAGEMENT
ACTION PLAN

Answer 6

ENGAGEMENT STRATEGY

Question 7

No digital strategy can be and digital strategies must improve and adapt over time.
Choose one of the following to complete the sentence:

ACTIVE
INTERACTIVE
STATIC

Answer 7

STATIC

Question 8

What are the various objectives that can be defined with a business strategy?
Choose TWO of the following:

BRAND OBJECTIVES
AUDIENCE OBJECTIVES
INTERACTIVITY OBJECTIVES
SHAREHOLDER OBJECTIVES

Answer 8

BRAND OBJECTIVES

AUDIENCE OBJECTIVES