Module 2 Attracting Customers Flashcards
(7 cards)
1
Q
What does a customer persona represent?
A
A group of similar people in a desirable audience
2
Q
What are the reasons to create customer persona q?
A
- better understand the customers perspective
-easier to create customized content
-effective ad targeting
3
Q
What are the ways to collect customer data?
A
-review customer data
-conduct customer interviews
-analyze web data
-send out surveys
4
Q
Define demographics
A
Information specific to the customer, such as age, gender, identity, income, family size, occupation, education, and location.
5
Q
What is the customer persona goal?
A
What the customer wants to achieve
6
Q
What is the customer persona barrier?
A
What is preventing the customer from achieving their goal
7
Q
A
