Module 3-3 Flashcards
1
Q
Design Thinking Process
A
- Understand user
- Reframe problem
- Challenge assumptions
2
Q
Deliverables
A
What a designer produces from their work
3
Q
Artifact
A
Concrete items produced by designer
4
Q
Design Thinking Process
A
- Empathize
- Define
- Ideate
- Prototype
- Test
5
Q
Empathy
A
Understand, relate to and share someone’s needs and motivations
6
Q
Persona
A
- Fictional user profile
- Used to represent many users at once
7
Q
Empathy Map
A
- Graphical tool
- Used to help imagine from a user’s perspective
8
Q
Quantitative Survey
A
- Objective questions used to gain detailed insights about a survey research topic
- Used to justify decisions to stakeholders
9
Q
Problem Statement
A
- Simple/effective way to bring focus to insights uncovered by empathy map
- Guides design based on actual problem to be solved
10
Q
Competitive Analysis Report
A
- Outlines strengths & weaknesses of competitors vs our business
