Module 3 - Responsibilities of a Franchisee and a Franchisor

Question 1

What are the Responsibilities of a Franchisor?

Answer 1

(1) Provide a high quality business model
(2) Recruit suitable franchisees
(3) Provide an excellent business support
(4) Run Training and Development schemes
(5) Nurture franchisor-franchisee relationships
(6) Build long term growth strategies
(7) Provide a brand wide marketing campaigns
(8) Negotiate with suppliers

Question 2

What are the Responsibilities of a Franchisee?

Answer 2

(1) Follow the franchise system
(2) Uphold the brand image
(3) Control the success and growth of his business
(4) Manage the local marketing
(5) Build relationships
(6) Report back to the franchisor
(7) Financially support his business